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Vital information and articles related to writing.Sell More Books With a Powerful Back Cover
Did you know that your back cover information is, after the cover, the best way to sell more books? And, that most authors, emerging and experienced, miss this opportunity to engage more potential buyers? Your book's front cover and sizzling title must impress your buyers in four-eight seconds. If they like it, they will spend ten or so seconds on your back cover-a great opportunity to convince them that your book is necessary for their success. Does your back cover pass the test? Best Solutions to the Biggest Mistakes 1. Mistake: Too many non-powerful words and too busy to have a focus. Solutions: A back cover of 6 by 9 inches should have fewer than 70 words. Use sound bites; picture and emotional words; benefits, not features; and testimonials to capture your readers' attention to keep your message focused. Make every word count and be willing to get five-fifteen edits. 2. Mistake: Too much superfluous material on it such a long author's bio or large photo. Potential buyers want to know how the book will help them, teach them a skill, or entertain them. Solutions: Print only a one or two-line bio on the back cover. Put your photo and more bio on the inside of the back cover. Omit features such as format information, which belong in the mini sales letter short introduction. Connect with your buyer emotionally with specific, powerful ad copy. For self-help books use bullets with specific benefits, and enough of the right kind of testimonials to sell your book in under 15 seconds. For fiction, modify to include a startling scene with snappy including a bit of plot, and maybe a powerful quote. Use bookstore models to assist you. 3. Mistake: Repeating the book's title at the top of the back cover. Solutions: Since your potential buyers already know the title and are stimulated enough to look at the back cover, hook them with an emotional question or headline that gives them the #one benefit of your book. Create a "Hot Headline" that compels your reader to buy. Notice the headlines in your newspaper. Visit your bookstore and notice other best selling authors' headlines. "What's So Tough About Writing?" by wordsmith Richard Lederer, author of The Write Way; "Imagine Being an Author," in Dan Poynter's Writing Nonfiction; or "To Age is Natural?To Grow Old is Not! In Rico Caveglia's Ageless Living. 4. Mistake: Omitting testimonials. Solutions: Testimonials sell more books than any other information on the back cover. Put at least three up. Contact a variety of people. Use one from a top professional in your field, one from a satisfied reader, one from a celebrity who cares about your topic, and one from a top media person. These can be local contacts. In her book, A Kick in Your Inspiration, Ruth Cleveland got one testimonial from an ex convict! Jacqueline Marcell, author of Elder Rage, took eight months to get forty testimonials from celebrities. Her book is endorsed by: Steve Allen, Ed Asner, Dr. Dean Edell, Dr. John Gray, Dr. Nancy Snyderman/ABC, Regis Philbin. Jacqueline Bisset, and Phyllis Diller. Worth the effort? Yes, because in April 2001, she made the cover of the AARP Bulletin distributed to over 35 million readers. It included a feature story, some how-tos and contacts and pictures of the author and her book. She had to dance fast, and order 10,000 books to get distributed by the time the piece came out. After it came out, she was inundated with speaking engagements. There's a problem you might love to have! After you write several books and become rich and famous, you, like other professionals, will fill your back cover with testimonials. You won't even need to add benefits, because people have already bought your other books and liked them. Potential buyers will purchase when they see people they trust and know recommend the book. Besides filling the back cover with testimonials, you may want to even add extra testimonials in the front pages of the book. The more testimonials, the better! If you are unsure how to ask for testimonials the easy way, contact a professional book coach. 5. Mistake. Independent publishers submitting galleys to reviewers, distributors, and wholesales without ANY back cover information. Solutions: "Make the back cover your first area of concern," says Susan Howard, Director of Consulting Services at top publishing firm, The Jenkins Group Inc., who write "The Publishing Connection" She adds, "Waiting for testimonials is generally the reason the back cover of a galley is left blank. Failure to realize the value of the back cover seems to equate with the failure to realize that the text for the finished back cover can always be changed before the printing of the book." It's important for writers to "market while they write" with the "Essential Hot-Selling Points"-- To make each part of their book sell copies. The book's back cover is all-important. Judy Cullins ©2004 All Rights Reserved. Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "The Fast and Cheap Way to Explode Targeted Web Traffic," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 165 free articles. Email her at mailto:Judy@bookcoaching.com.
MORE RESOURCES: table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=Tct=us/0i-0fd=Rurl=http://www.washingtonpost.com/wp-dyn/content/article/2008/10/03/AR2008100302200.htmlcid=1256661515ei=RYXxSOzeHYnK8ASTn83DBwusg=AFQjCNGlUp1NJZFC4-VsCX8HEdaNXSdbaQimg src=http://news.google.com/news?imgefp=pc90RBzdr4IJimgurl=media3.washingtonpost.com/wp-dyn/content/photo/2008/10/06/PH2008100600972.jpg width=80 height=68 alt= border=1brfont size=-2Washington Post/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/0-0fd=Rurl=http://www.washingtonpost.com/wp-dyn/content/article/2008/10/03/AR2008100302200.htmlcid=1256661515ei=RYXxSOzeHYnK8ASTn83DBwusg=AFQjCNGlUp1NJZFC4-VsCX8HEdaNXSdbaQHow to Get Rich bWriting/b/abrfont size=-1font color=#6f6f6fWashington Post,nbsp;United Statesnbsp;-/font nobr4 hours ago/nobr/fontbrfont size=-1By Gene Weingarten I want to begin by dispelling the harmful myth that bwriting/b is a dying art form. It isn#39;t. It#39;s very much alive. Getting paid for bwriting/b b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=Tct=us/1i-0fd=Rurl=http://news.bbc.co.uk/2/hi/in_pictures/7663185.stmcid=1255771613ei=RYXxSOzeHYnK8ASTn83DBwusg=AFQjCNG-_71KPEBXyyczrN8ceyHYgZ64pQimg src=http://news.google.com/news?imgefp=Pwq3EawEmPEJimgurl=newsimg.bbc.co.uk/media/images/45096000/jpg/_45096288_45096280.jpg width=80 height=52 alt= border=1brfont size=-2BBC News/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/1-0fd=Rurl=http://www.jpost.com/servlet/Satellite%3Fcid%3D1222017509798%26pagename%3DJPost%252FJPArticle%252FShowFullcid=1255771613ei=RYXxSOzeHYnK8ASTn83DBwusg=AFQjCNHMDS26ElpBaJqzN-dqYipnQObudwAnalysis: No bwriting/b on the wall/abrfont size=-1font color=#6f6f6fJerusalem Post,nbsp;Israelnbsp;-/font nobr5 hours ago/nobr/fontbrfont size=-1There is no bwriting/b on the wall. However, one caveat: If the Acre riots continue and produce an Arab martyr, everything could change in an instant. b.../b/fontbrfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/1-1fd=Rurl=http://www.ynetnews.com/articles/0,7340,L-3607555,00.htmlcid=1255771613ei=RYXxSOzeHYnK8ASTn83DBwusg=AFQjCNGXOoKBfBUjOkXAMrmGB8V0jESmTgWe never had coexistence/a font size=-1 color=#6f6f6fnobrYnetnews/nobr/font/fontbrfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/1-2fd=Rurl=http://www.latimes.com/news/nationworld/world/la-fg-yomkippur10-2008oct10,0,4000200.storycid=1255771613ei=RYXxSOzeHYnK8ASTn83DBwusg=AFQjCNGRONo4RpdzAjN76eHKYdYop4ckKgYom Kippur brings a pleasant calm in West Jerusalem/a font size=-1 color=#6f6f6fnobrLos Angeles Times/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1255771613hl=ennobrall 870 news articles/nobr/a/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/2-0fd=Rurl=http://thestar.com.my/education/story.asp%3Ffile%3D/2008/10/12/education/2213510%26sec%3Deducationcid=0ei=RYXxSOzeHYnK8ASTn83DBwusg=AFQjCNHGj3wJgjLGxY-TnMCvDRCvAz6Z9QTips on summary bwriting/b/abrfont size=-1font color=#6f6f6fMalaysia Star,nbsp;Malaysianbsp;-/font nobr5 hours ago/nobr/fontbrfont size=-1This section, which carries a substantial 25 marks, is divided into two parts, reading comprehension and summary bwriting/b. Ten marks are allocated for b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=Tct=us/3i-0fd=Rurl=http://news.bbc.co.uk/2/hi/entertainment/7661413.stmcid=1255809502ei=RYXxSOzeHYnK8ASTn83DBwusg=AFQjCNGJsLg3o7NdtaP6Uu0E5uGTgEq22gimg src=http://news.google.com/news?imgefp=lM21jy0HcMAJimgurl=newsimg.bbc.co.uk/media/images/45093000/jpg/_45093655_-3.jpg width=80 height=60 alt= border=1brfont size=-2BBC News/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/3-0fd=Rurl=http://timesofindia.indiatimes.com/Opinion/Editorial/VIEW_Great_writing_should_always_be_awarded/articleshow/3582087.cmscid=1255809502ei=RYXxSOzeHYnK8ASTn83DBwusg=AFQjCNHjl-bokSi6zqYKPEmaF6eblgIrYgVIEW: Great bwriting/b should always be awarded/abrfont size=-1font color=#6f6f6fTimes of India,nbsp;Indianbsp;-/font nobrOct 10, 2008/nobr/fontbrfont size=-1Horace Engdahl, permanent secretary of the Nobel Prize Committee, set the cat among the pigeons last week with his remark that Americans are quot;too isolated, b.../b/fontbrfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/3-1fd=Rurl=http://scotlandonsunday.scotsman.com/12700/Gerald-Warner-Ideological-bias-demolishes.4583452.jpcid=1255809502ei=RYXxSOzeHYnK8ASTn83DBwusg=AFQjCNFANubM9ZOLl_OpTuDMQrNlVpxvEQGerald Warner: Ideological bias demolishes Nobel intentions/a font size=-1 color=#6f6f6fnobrScotland on Sunday/nobr/font/fontbrfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/3-2fd=Rurl=http://www.cafebabel.com/eng/article/26676/nobel-literature-prize-horace-engdahl.htmlcid=1255809502ei=RYXxSOzeHYnK8ASTn83DBwusg=AFQjCNG2YzaFnRN9AVgufl8ALGm0iEnofgNobel prize for literature: Horace Engdhal on #39;ignorant#39; American b.../b/a font size=-1 color=#6f6f6fnobrcafebabel.com/nobr/font/fontbrfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/3-3fd=Rurl=http://www.guardian.co.uk/books/2008/oct/11/nobelprize-booker-prizecid=1255809502ei=RYXxSOzeHYnK8ASTn83DBwusg=AFQjCNHfswOlARHb6MH5dJ74ibnLr5dSUAAn #39;engagé#39; wins the Nobel, betting on the Booker, and Istanbul b.../b/a font size=-1 color=#6f6f6fnobrguardian.co.uk/nobr/font/fontbrfont size=-1 class=pa href=http://news.google.com/news/url?sa=Tct=us/3-4fd=Rurl=http://www.monstersandcritics.com/news/europe/news/article_1435893.php/Winning_a_prize_gives_you_time_Nobel_laureate_Le_Clezio_says_cid=1255809502ei=RYXxSOzeHYnK8ASTn83DBwusg=AFQjCNHMklCJW2_gND98kSxFQUde8zNUtAnobrMonsters and Critics.com/nobr/anbsp;- a href=http://news.google.com/news/url?sa=Tct=us/3-5fd=Rurl=http://www.dn.se/DNet/jsp/polopoly.jsp%3Fd%3D3484%26a%3D838233cid=1255809502ei=RYXxSOzeHYnK8ASTn83DBwusg=AFQjCNFcaLgdV_EVGglpqw1wDV9_JzG9YQnobrDagens Nyheter/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1255809502hl=ennobrall 1,402 news articles/nobr/a/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/4-0fd=Rurl=http://miadhu.com.mv/news.php%3Fid%3D8073cid=0ei=RYXxSOzeHYnK8ASTn83DBwusg=AFQjCNH8xeoiMiBzzm2X_kIVUTgxgoi_rwReligious Essay and Poetry bwriting/b competition held/abrfont size=-1font color=#6f6f6fMiadhu,nbsp;Maldivesnbsp;-/font nobr3 hours ago/nobr/fontbrfont size=-1The 14th Religious Essay and Poetry bwriting/b competition organized by Supreme Council on Islamic Affairs were held yesterday. According to the Supreme b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/5-0fd=Rurl=http://woodlandsonline.com/npps/story.cfm%3Fnppage%3D27292cid=1256094172ei=RYXxSOzeHYnK8ASTn83DBwusg=AFQjCNGV_qaWFFX2Rrf-W_rXrCzgrQU0QACollege to Offer Grant bWriting/b Seminar/abrfont size=-1font color=#6f6f6fWoodlands Online, LLC,nbsp;TXnbsp;-/font nobrOct 10, 2008/nobr/fontbrfont size=-1MONTGOMERY COUNTY, Texas -- Lone Star College-Montgomery will offer a seven-hour Grant bWriting/b 101 seminar on Saturday, November 8, for new and aspiring b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/6-0fd=Rurl=http://www.metalunderground.com/news/details.cfm%3Fnewsid%3D39588%26comments%3D1cid=0ei=RYXxSOzeHYnK8ASTn83DBwusg=AFQjCNF9sTBJT6jhkol4XeByGpl4GNCIRQGod Dethroned Finishes bWriting/b New Album, Announces Album Title As b.../b/abrfont size=-1font color=#6f6f6fMetal Underground,nbsp;MDnbsp;-/font nobr1 hour ago/nobr/fontbrfont size=-1Dutch death metal band GOD DETHRONED has finished the songwriting for their upcoming new album. “We#39;re ready! We finished 8 songs for our new album b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=Tct=us/7i-0fd=Rurl=http://www.wiredprnews.com/2008/10/11/press-release-distribution-company_20081011878.htmlcid=0ei=RYXxSOzeHYnK8ASTn83DBwusg=AFQjCNFLib78Jfw6Pd9rdL1DSbsuS4uBcQimg src=http://news.google.com/news?imgefp=HXAN46A42aIJimgurl=www.wiredprnews.com/wp-content/plugins/post_image2/images/image_878.jpg width=80 height=60 alt= border=1brfont size=-2WiredPRNews.com (press release)/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/7-0fd=Rurl=http://www.wiredprnews.com/2008/10/11/press-release-distribution-company_20081011878.htmlcid=0ei=RYXxSOzeHYnK8ASTn83DBwusg=AFQjCNFLib78Jfw6Pd9rdL1DSbsuS4uBcQWiredPRNews.com explains items to consider while bwriting/b an b.../b/abrfont size=-1font color=#6f6f6fWiredPRNews.com (press release),nbsp;TXnbsp;-/font nobr10 hours ago/nobr/fontbrfont size=-1bWriting/b a press release is a special task which requires proper planning and execution. First, one has to consider the reason for which the press release is b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/8-0fd=Rurl=http://www.billboard.com/bbcom/news/article_display.jsp%3Fvnu_content_id%3D1003873057cid=1256194010ei=RYXxSOzeHYnK8ASTn83DBwusg=AFQjCNGUAa6i8fLFGRrzAkDIln7Yu4RSSQPanic At The Disco #39;bWriting/b Non-Stop#39; On Tour/abrfont size=-1font color=#6f6f6fBillboard,nbsp;NYnbsp;-/font nobrOct 10, 2008/nobr/fontbrfont size=-1Echoing guitarist Ryan Ross#39; previous comments that the Las Vegas quartet continued bwriting/b new material even after wrapping March#39;s quot;Pretty. b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/9-0fd=Rurl=http://donklephant.com/2008/10/11/national-review-ayers-wrote-obamas-dreams-from-my-father/cid=1256590535ei=RYXxSOzeHYnK8ASTn83DBwusg=AFQjCNFfZcLyqs3f17ja2EjU9azh2M1wBwNational Review: Ayers Wrote Obama’s Dreams from My Father/abrfont size=-1font color=#6f6f6fDonklephantnbsp;-/font nobr6 hours ago/nobr/fontbrfont size=-1Now maybe Obama has a backlog of bwriting/b fom Columbia or Harvard that signal great literary promise, but he not only hasn’t shared it, he’s assiduously b.../b/font/div/font/td/tr/table Writing - Google News |
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