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Vital information and articles related to writing.The Author Within
Just about every marketer on the Internet claims to be the best around and would have you believe that no one else knows as much or can teach you as quickly and thoroughly as they can. It would seem that they erroneously assume that by admiring someone else's teachings they will lessen their marketability as the "great persuader" in salesmanship. In truth, while they may not admit it publicly, every marketer studies the technique or style of others on a continuing basis. I'll be the first to admit that I seek out, read and revise my methods of copywriting thanks to the best of the best. And I have discovered that perfection is often flawed. We are in an age where videos, movies, television, radio and computer games scream for our attention. They produce more information than anybody can possibly retain. Therefore, if I want to hold someone's attention, make a written offer that compels them to read to the last line and reach for their wallet --- then I must learn to outshine my competition and dazzle my readers. If you think back, I'm sure you remember times when you were reading something so mesmerizing that you never heard the phone ring, or if you did you didn't answer it. So absorbed were you that you didn't realize where an hour had gone? or, held up a halting hand when someone attempted to interrupt you with a question. Yeah, I've been there too. And that's exactly the kind of writing that I'm talking about. Irresistible writing rivets your eyes to the page. Words are so clear, so concise that the effect is nearly hypnotic? and you remember what you have read because it IS unforgettable. The only place to learn this is from the "proven experts". Going back many years, I remember radio programs that my grandmother listened to daily. They were no more than half-hour serials like "Porsha Faces Life" and there was always a crisis at the end of the daily broadcast that left you hanging? "Tune in tomorrow and answer the question - how will Porsha react with the news blah, blah, blah?" In today's novel writings, each chapter will leave you with a similar "cliff-hanger", something untold that will stir your curiosity. A good piece of fiction will not allow you to stop between chapters, and a top-notch one will forbid you to stop until the end. Now then --- if you can write an advertisement, article or eBook preview that will stir the curiosity of your reader without giving them the whole story? if the "cliff-hanger" compels them to fill out a form, send you an email, or sign up for a free trial, you have discovered the author inside you. © 2004 Esther Smith About The Author Esther Smith is editor of Partners-For-Profit Newsletter and copywriter for The Permanent Venture. Each publication of PFP get a weekly diet of marketing and advertising reports, free bonuses, ad space and resources for all their Internet needs. clendon@thepermanentventure.com?subject=subscribe More Articles by Esther Smith http://thepermanentventure.com/articles.htm editor@thepermanentventure.com
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There was a scuffle, and he was pushed in front of a train,quot; b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/6-0fd=Rurl=http://www.greenvilleonline.com/article/20081120/NEWS01/811200331/1071/YOURUPSTATE01cid=1272341092ei=SIwlSeDBJ4u8yATO9dHJAQusg=AFQjCNHtc61vRsPVuQf5LD_-07zo2q3ZNQSimpsonville woman charged with bwriting/b bad checks for jewelry/abrfont size=-1font color=#6f6f6fGreenville News,nbsp;SCnbsp;-/font nobr9 hours ago/nobr/fontbrfont size=-1By Paul Alongi • STAFF WRITER • November 20, 2008 Greenville police are warning businesses to watch out for a Simpsonville woman who was charged Wednesday b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/7-0fd=Rurl=http://www.daily-times.com/ci_11027781cid=1272548632ei=SIwlSeDBJ4u8yATO9dHJAQusg=AFQjCNG_P8bTDxyY8MoxIlvSUkBxrkBuJgBloomfield schools benefit from bwriting/b project/abrfont size=-1font color=#6f6f6fFarmington Daily Times,nbsp;NMnbsp;-/font nobr9 hours ago/nobr/fontbrfont size=-1By G. Jeff Golden The Daily Times As part of the Bisti bWriting/b Project, local artist Margaret Katirgis visited students at Blanco Elementary School this b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/8-0fd=Rurl=http://www.businessweek.com/bschools/content/nov2008/bs20081118_490130.htm%3Fchan%3Dtop%2Bnews_top%2Bnews%2Bindex%2B-%2Btemp_business%2Bschoolscid=1271920639ei=SIwlSeDBJ4u8yATO9dHJAQusg=AFQjCNEByuDD4IjcZLhWwQ3S5Nd8p1apbgMBA bWriting/b Tips/abrfont size=-1font color=#6f6f6fBusinessWeeknbsp;-/font nobrNov 18, 2008/nobr/fontbrfont size=-1By Alison Damast MBAs may be good at analyzing spreadsheets and reading financial statements, but many cringe when faced with a lengthy academic bwriting/b b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/9-0fd=Rurl=http://www.kypost.com/content/wcposhared/story.aspx%3Fcontent_id%3Dc54db30d-7e00-4b5d-a120-c9e64a9199eacid=1272537921ei=SIwlSeDBJ4u8yATO9dHJAQusg=AFQjCNEklXFOLWFToPLyBYntDDDx6NSuswMcCartney Thinks of Lennon When bWriting/b New Music/abrfont size=-1font color=#6f6f6fkypost.com,nbsp;KYnbsp;-/font nobr4 hours ago/nobr/fontbrfont size=-1ELVIS LONDON (AP) -- Even when Paul McCartney makes new music, he still thinks of how John Lennon would do it. McCartney is putting out an album as The b.../b/font/div/font/td/tr/table Writing - Google News |
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