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How to Get Free Publicity in In-flight Magazines

If you're targeting an educated, more affluent audience with your message, and your topic is a good fit, in-flight magazines can be one of your best publicity tools.

A quick look at the statistics should convince you:

--Many of these magazines have high circulations.

--Many readers are Frequent Flyers, among the most educated and affluent consumers

--60 percent are men; 40 percent women

--74 percent are in the 25-54 age bracket

--86 percent are college-educated

--56 percent hold management positions

--57 percent have incomes of more than $75,000 a year

Here's what I learned recently about while updating contact information for the in-flight magazines:

--Contact information for most of the 22 magazines in my database had changed in the last two years.

--In general, circulation at most in-flight magazines has dropped from 2002 to 2004.

--Several of the magazines have changed editors.

--One magazine has been renamed and reformatted.

--The editors' biggest pet peeve is that too many PR people pitch without knowing anything about the publication. Tom Chapman, editor of "Spirit of Aloha" magazine published by Aloha Air, says he's overwhelmed with PR requests and materials, "99 percent of which is misdirected and I can't possibly use."

--I found six magazines, most of which serve airlines in the United Kingdom and Europe, and I've added them to my database. Several of them aren't even in the major media resource directories.

--Editors are still hungry for business news, food trends, interesting events, tourist attractions and celebrities in cities the airlines serve. So make sure your special event is listed in the events calendar if it's in a city served by one of these airlines.

--Many editors are still inundated with boring travelogues along the lines of "how I spent my summer vacation." Don't even bother sending this stuff.

If you can pitch an idea that's a perfect fit with a magazine's content, an in-flight magazine can result in thousands of dollars in free publicity.

Joan Stewart, The Publicity Hound, has written "Special Report #29: Fly High with Publicity in In-flight Magazines," which includes complete contact information for 30 in-flight magazines. Learn more about it at http://www.PublicityHound.com where you can also sign up for the free ezine "The Publicity Hound's Tips of the Week," packed with tips on how to generate free publicity.

MORE RESOURCES:

Josh Schwartz writing #39;X-Men#39; sequel: OMFG or WTF? - Entertainment Weekly

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=Tct=us/0i-0fd=Rurl=http://www.eonline.com/uberblog/b69550_new_x-men_getting_oc_treatment.htmlcid=1272117988ei=A6UlSaK4KpzI8AT_1b25AQusg=AFQjCNH2Ox08mN9-866iQx7S6lSpaa1baAimg src=http://news.google.com/news?imgefp=N6W0d-LbTU8Jimgurl=images.eonline.com/eol_images/Entire_Site/20080723/425.jackman.xmen.072308.jpg width=80 height=59 alt= border=1brfont size=-2E! Online/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/0-0fd=Rurl=http://popwatch.ew.com/popwatch/2008/11/josh-schwartz-x.htmlcid=1272117988ei=A6UlSaK4KpzI8AT_1b25AQusg=AFQjCNE6lbr8GmMpQovo8g3F7BxTXlJLEwJosh Schwartz bwriting/b #39;X-Men#39; sequel: OMFG or WTF?/abrfont size=-1font color=#6f6f6fEntertainment Weeklynbsp;-/font nobrNov 19, 2008/nobr/fontbrfont size=-1And that#39;s why I#39;m more than a little perturbed by the news that Josh Schwartz (exec producer of GG, as well as The OC and Chuck) will be bwriting/b (and b.../b/fontbrfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/0-1fd=Rurl=http://www.nytimes.com/2008/11/20/arts/20arts-001.html%3Fref%3Dartscid=1272117988ei=A6UlSaK4KpzI8AT_1b25AQusg=AFQjCNFHKPm_ljgtyxQrXEAOEAXjrWL6kw‘X-Men’ Heads Back To Boyhood/a font size=-1 color=#6f6f6fnobrNew York Times/nobr/font/fontbrfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/0-2fd=Rurl=http://www.empiremovies.com/index.php%3Fid%3D25039cid=1272117988ei=A6UlSaK4KpzI8AT_1b25AQusg=AFQjCNExaF2mIeFoEBjZKXTFNRoq_49EpgJosh Schwartz bWriting/b X-Men: First Class/a font size=-1 color=#6f6f6fnobrEmpire Movies/nobr/font/fontbrfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/0-3fd=Rurl=http://geeksofdoom.com/2008/11/19/gossip-girl-writer-still-scripting-x-men-first-class-not-directing/cid=1272117988ei=A6UlSaK4KpzI8AT_1b25AQusg=AFQjCNGUwH134OyWiWa-QejwPKQgPHkPvQ‘Gossip Girl’ Writer Still Scripting ‘X-Men: First Class’; Not b.../b/a font size=-1 color=#6f6f6fnobrGeeks of Doom/nobr/font/fontbrfont size=-1 class=pa href=http://news.google.com/news/url?sa=Tct=us/0-4fd=Rurl=http://www.eonline.com/uberblog/b69550_new_x-men_getting_oc_treatment.htmlcid=1272117988ei=A6UlSaK4KpzI8AT_1b25AQusg=AFQjCNH2Ox08mN9-866iQx7S6lSpaa1baAnobrE! Online/nobr/anbsp;- a href=http://news.google.com/news/url?sa=Tct=us/0-5fd=Rurl=http://www.firstshowing.net/2008/11/18/fox-moving-forward-with-gossip-girl-young-x-men-spin-off/cid=1272117988ei=A6UlSaK4KpzI8AT_1b25AQusg=AFQjCNHv9xUY9eSSRHG1hBHcJ6LBvDV5qAnobrFirst Showing/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1272117988hl=ennobrall 71 news articles/nobr/a/font/div/font/td/tr/table

Novi resident offers insight to world of writing - Novi News

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/1-0fd=Rurl=http://hometownlife.com/article/20081120/LIFE/811200351/1106/NEWS13cid=1272586162ei=A6UlSaK4KpzI8AT_1b25AQusg=AFQjCNH5HppZDuWweGJoZbp8DfEuCTYTxgNovi resident offers insight to world of bwriting/b/abrfont size=-1font color=#6f6f6fNovi News,nbsp;MInbsp;-/font nobr2 hours ago/nobr/fontbrfont size=-1By Kelly Murad • STAFF WRITER • November 20, 2008 quot;There#39;s A Book In You is bwriting/b in its simplest form,quot; said Durant, 72. quot;It#39;s about understanding the b.../b/font/div/font/td/tr/table

Rapper gets 20 years after writing shooting song - The Associated Press

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/2-0fd=Rurl=http://www.google.com/hostednews/ap/article/ALeqM5jQUZaPLYcXsZAbUiOd_xe7VbRprgD94I7Q7G0cid=1272355186ei=A6UlSaK4KpzI8AT_1b25AQusg=AFQjCNFfOCm0V-b11X2fKGyhW00xct3OlgRapper gets 20 years after bwriting/b shooting song/abrfont size=-1font color=#6f6f6fThe Associated Pressnbsp;-/font nobr21 hours ago/nobr/fontbrfont size=-1DUBLIN, Ga. (AP) — He shot a man twice and felt so good about it, police said, a rapper wrote a song describing the shooting and calling out the victim by b.../b/font/div/font/td/tr/table

OneRepublic Writing For New Album - Billboard

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/3-0fd=Rurl=http://www.billboard.com/bbcom/news/article_display.jsp%3Fvnu_content_id%3D1003893924cid=1272368528ei=A6UlSaK4KpzI8AT_1b25AQusg=AFQjCNGN6Nckg5cRD8Moqkfz6ju6OlhFDAOneRepublic bWriting/b For New Album/abrfont size=-1font color=#6f6f6fBillboard,nbsp;NYnbsp;-/font nobr22 hours ago/nobr/fontbrfont size=-1To celebrate the platinum success of its 2007 debut quot;Dreaming Out Loud,quot; OneRepublic was originally planning to reissue the album with bonus content in time b.../b/font/div/font/td/tr/table

GEORGETOWN: Ex-trooper admits writing phony tickets - Delmarva Daily Times

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/4-0fd=Rurl=http://www.delmarvanow.com/article/20081120/NEWS01/81120010/1002cid=1272551038ei=A6UlSaK4KpzI8AT_1b25AQusg=AFQjCNElGFDqoPBEff4P6DqByR1T6FsSngGEORGETOWN: Ex-trooper admits bwriting/b phony tickets/abrfont size=-1font color=#6f6f6fDelmarva Daily Times,nbsp;MDnbsp;-/font nobr5 hours ago/nobr/fontbrfont size=-1GEORGETOWN -- A former Delaware State Police trooper from Georgetown has pleaded guilty to charges he wrote phony traffic tickets to fictitious people. b.../b/font/div/font/td/tr/table

Teenager murdered for writing love letter - Times Online

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/5-0fd=Rurl=http://www.timesonline.co.uk/tol/news/world/asia/article5197439.ececid=1272548634ei=A6UlSaK4KpzI8AT_1b25AQusg=AFQjCNE-vwChzxfNyM5it-ohiCPxOTOtjQTeenager murdered for bwriting/b love letter/abrfont size=-1font color=#6f6f6fTimes Online,nbsp;UKnbsp;-/font nobr5 hours ago/nobr/fontbrfont size=-1quot;The accused killed the boy for bwriting/b a love letter to a girl of the same village. There was a scuffle, and he was pushed in front of a train,quot; b.../b/font/div/font/td/tr/table

Simpsonville woman charged with writing bad checks for jewelry - Greenville News

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/6-0fd=Rurl=http://www.greenvilleonline.com/article/20081120/NEWS01/811200331/1071/YOURUPSTATE01cid=1272341092ei=A6UlSaK4KpzI8AT_1b25AQusg=AFQjCNGp7pPXmTaMtoeBsIk9oSxxXXKrCQSimpsonville woman charged with bwriting/b bad checks for jewelry/abrfont size=-1font color=#6f6f6fGreenville News,nbsp;SCnbsp;-/font nobr10 hours ago/nobr/fontbrfont size=-1By Paul Alongi • STAFF WRITER • November 20, 2008 Greenville police are warning businesses to watch out for a Simpsonville woman who was charged Wednesday b.../b/font/div/font/td/tr/table

Bloomfield schools benefit from writing project - Farmington Daily Times

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/7-0fd=Rurl=http://www.daily-times.com/ci_11027781cid=1272548632ei=A6UlSaK4KpzI8AT_1b25AQusg=AFQjCNE0GcE09JcsXNnmHEN2s1ur4n8RoQBloomfield schools benefit from bwriting/b project/abrfont size=-1font color=#6f6f6fFarmington Daily Times,nbsp;NMnbsp;-/font nobr10 hours ago/nobr/fontbrfont size=-1By G. Jeff Golden The Daily Times As part of the Bisti bWriting/b Project, local artist Margaret Katirgis visited students at Blanco Elementary School this b.../b/font/div/font/td/tr/table

Flournoy students use writing tool - Red Bluff Daily News

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/8-0fd=Rurl=http://www.redbluffdailynews.com/news/ci_11022829cid=1272306922ei=A6UlSaK4KpzI8AT_1b25AQusg=AFQjCNH66X-YX-iSkt-0AZbsBdbMbDF4rgFlournoy students use bwriting/b tool/abrfont size=-1font color=#6f6f6fRed Bluff Daily News,nbsp;CAnbsp;-/font nobr23 hours ago/nobr/fontbrfont size=-1FLOURNOY- Along with an investment in a one-to-one laptop ratio, Flournoy Elementary School piloted an Internet-based bwriting/b application from November 2007 b.../b/font/div/font/td/tr/table

Flournoy School students are right online in writing: Students ... - TMC Net

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/9-0fd=Rurl=http://www.tmcnet.com/usubmit/-flournoy-school-students-right-online-writing-students-participate-/2008/11/19/3801329.htmcid=1272601743ei=A6UlSaK4KpzI8AT_1b25AQusg=AFQjCNEJFDtX88HUP-dnTplRnB6FuWbZPQFlournoy School students are right online in bwriting/b: Students b.../b/abrfont size=-1font color=#6f6f6fTMC Net,nbsp;CTnbsp;-/font nobr13 hours ago/nobr/fontbrfont size=-1Flournoy Elementary School discovered technological bwriting/b success for its students by participating in an online educationally based pilot program this b.../b/font/div/font/td/tr/table

Writing - Google News

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