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KenjWagner.com - Creativity |
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Vital information and articles related to creativityCreativity, Innovation, and Market Performance
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas. There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted. Creativity, Innovation and Market Performance In the broadest terms, strategy is about growth. Decision makers are constantly looking for growth, in fact, in listed firms, shareholders demand it and at ever increasing rates. Decision makers have therefore to decide how to grow. There are a number of growth models and one of them is the Ansoff Model, which is useful for this argument: a) Market penetration - existing products in existing markets b) Market development - existing products in new markets c) Product development - new products in existing markets d) Diversification - new products in new markets. The strategies above suggest, at least, that: a) There should be a strong correlation between new products and market performance. This is proved correct (Tidd et al, 2005). b) Innovation is required consistently no matter what strategy is chosen. Existing products in existing markets must consistently improve their cost / performance mix to beat off rivals and innovation is required to find new markets for existing products. It is more obvious that innovation is required when new product strategies are engaged in. These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com. You can also receive a regular, free newsletter by entering your email address at this site. Kal Bishop, MBA ********************************** You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained. Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com
MORE RESOURCES: table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=Tct=us/0i-0fd=Rurl=http://news.cnet.com/8301-13639_3-10110050-42.htmlcid=1276532871ei=D4M0SazOHZjI9AS468kiusg=AFQjCNF34QL5Oyaw7OOda1POuxQ6Cd-O3Aimg src=http://news.google.com/news?imgefp=g1-C6TTRzoMJimgurl=news.cnet.com/i/bto/20081130/e-id.jpg width=80 height=80 alt= border=1brfont size=-2CNET News/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/0-0fd=Rurl=http://news.cnet.com/8301-13639_3-10110050-42.htmlcid=1276532871ei=D4M0SazOHZjI9AS468kiusg=AFQjCNF34QL5Oyaw7OOda1POuxQ6Cd-O3AMorocco fights terrorism with one ID card, quot;promotesquot; bcreativity/b b.../b/abrfont size=-1font color=#6f6f6fCNET News,nbsp;CAnbsp;-/font nobr10 hours ago/nobr/fontbrfont size=-1As to the artist card; it affords them a quot;more structured environmentquot; in which to work and ensures quot;conditions necessary to promote bcreativity/b,quot; according b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/1-0fd=Rurl=http://www.ainonline.com/news/single-news-page/article/tough-times-encourage-culinary-creativity/cid=0ei=D4M0SazOHZjI9AS468kiusg=AFQjCNEPQYmkRabahrXsqsscLevPxDb9zATough times encourage culinary bcreativity/b/abrfont size=-1font color=#6f6f6fAviation International News,nbsp;NJnbsp;-/font nobr7 hours ago/nobr/fontbrfont size=-1“Tough times don’t destroy bcreativity/b,” said co-owner Paula Kraft. “They demand that you rise to the occasion with even greater bcreativity/b.”/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/2-0fd=Rurl=http://www.columbiamissourian.com/stories/2008/12/01/katy-steinmetz-column-dec-1/cid=0ei=D4M0SazOHZjI9AS468kiusg=AFQjCNErcC9RY7dVztuRr5pwMdoUeo9luASelf-discipline, bcreativity/b work together to spark new ideas for b.../b/abrfont size=-1font color=#6f6f6fColumbia Missourian,nbsp;MOnbsp;-/font nobr6 hours ago/nobr/fontbrfont size=-1If an artist has limitations to work within, he or she is forced to be much more bcreative/b when trying to produce something original. b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/3-0fd=Rurl=http://www.phillyburbs.com/pb-dyn/news/111-12012008-1630219.htmlcid=0ei=D4M0SazOHZjI9AS468kiusg=AFQjCNGZ9YerKHcHFqirhroRC92-64PU7AStudents tap into bcreativity/b for CEC derby/abrfont size=-1font color=#6f6f6fphillyBurbs.com,nbsp;PAnbsp;-/font nobr11 hours ago/nobr/fontbrfont size=-1The assignment tapped into many of the students bcreative/b energies, the teacher said. One student made his wood block into a trolley, another into a football b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/4-0fd=Rurl=http://www.insurancetech.com/blog/archives/2008/12/murder_in_mumba.htmlcid=1276657542ei=D4M0SazOHZjI9AS468kiusg=AFQjCNFIDyt6sUmt5oUdBrdj9ehVVmwjzgMurder in Mumbai: Civilization and Barbarism/abrfont size=-1font color=#6f6f6fInsurance Technologynbsp;-/font nobr7 hours ago/nobr/fontbrfont size=-1The fragility of civilization is only one side of its paradoxical nature: it is the gentleness of liberty that allows for bcreativity/b in all endeavors, b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/5-0fd=Rurl=http://www.courierpostonline.com/article/20081130/SPORTS03/811300379/1002/SPORTScid=1276094120ei=D4M0SazOHZjI9AS468kiusg=AFQjCNEuLSrXdVwdaUHy8Wv4MpWXZA3vwwStefanski adds touch of bcreativity/b/abrfont size=-1font color=#6f6f6fCherry Hill Courier Post,nbsp;NJnbsp;-/font nobrNov 30, 2008/nobr/fontbrfont size=-1By MARTIN FRANK • Gannett News Service • November 30, 2008 Already, it is clear that Stefanski breathed some much-needed life, ingenuity and bcreativity/b into b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/6-0fd=Rurl=http://www.thisistotalessex.co.uk/go/Creativity-unleashed/article-513717-detail/article.htmlcid=0ei=D4M0SazOHZjI9AS468kiusg=AFQjCNG50bVyOAeGXNZSQHJt-4pK18gp1QbCreativity/b unleashed/abrfont size=-1font color=#6f6f6fThis is Total Essex,nbsp;UKnbsp;-/font nobr10 hours ago/nobr/fontbrfont size=-1And to get you warmed up for that, there#39;s I Scream Sunday, a night of bcreative/b performances from 7pm. The organisers are promising a big dollop of poetry b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/7-0fd=Rurl=http://www.citizen-times.com/apps/pbcs.dll/article%3FAID%3D2008812010304cid=0ei=D4M0SazOHZjI9AS468kiusg=AFQjCNHaXwSQU_BVFEVuydZdyna1m2srTQGift ideas: Encourage bcreativity/b with board games/abrfont size=-1font color=#6f6f6fAsheville Citizen-Times,nbsp;NCnbsp;-/font nobr19 hours ago/nobr/fontbrfont size=-1Here are 10 top picks for remarkable board games that stand out from the crowd and stand up to bcreative/b play. “Labyrinth is a strategy game of searching for b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/8-0fd=Rurl=http://www.keyc.com/node/14006cid=0ei=D4M0SazOHZjI9AS468kiusg=AFQjCNEmLNE0OUltcrwq2nyWIv48El-j4ASt. Peter Teen Uses Bubble Wrap With bCreativity/b/abrfont size=-1font color=#6f6f6fKEYC,nbsp;MNnbsp;-/font nobr18 hours ago/nobr/fontbrfont size=-1Most people will admit to being fascinated by bubble wrap.It can create hours of fun and one teen found a way to combine that fun with education. b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/9-0fd=Rurl=http://www.delmarvanow.com/article/20081129/NEWS01/811290320/-1/newsfront2cid=1273981170ei=D4M0SazOHZjI9AS468kiusg=AFQjCNFFdd3tGInI7Zs4FtlxozOlZGF08QCould VP residence stifle Biden#39;s bcreativity/b?/abrfont size=-1font color=#6f6f6fDelmarva Now,nbsp;MDnbsp;-/font nobrNov 29, 2008/nobr/fontbrfont size=-1But his bcreativity/b may be tempered at his new address on Observatory Circle. The 115-year-old white-painted brick Victorian that is the vice president#39;s b.../b/font/div/font/td/tr/table Creativity - Google News |
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RELATED ARTICLES
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