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Innovation: Wake Up Your People's Creative Genius


Successful companies have innovation in their blood. The single most important element in an innovative company is the creativity of their people. Creative thinkers don't win by conforming to a given set of rules. Rather they reinvent the game by asking the 20 challenging questions and following 20 breakthrough strategies.

20 Challenging Questions to Ask:

  • What if....?
  • What do you think about....?
  • What's the next step?
  • What can we do better?
  • How can we streamline?
  • What should we modify?
  • What should we replace?
  • What should we add?
  • What should we eliminate?
  • Can we make any new assumptions?
  • What will make it work?
  • What other ideas do you have?
  • What issues should we explore?
  • What patterns can you see?
  • How can we simplify?
  • How can we improve?
  • How will the customer benefit?
  • Have we forgotten anything?
  • What else?
  • Why?

    • 20 Break Through Strategies to Follow:

  • Innovate for today as well as tomorrow.
  • Focus on what you can reasonably do?and stretch a bit.
  • Make innovation part of the day-to-day operations.
  • Develop a company-wide innovation process.
  • Assign responsibility to one person or team for the innovative process.
  • Provide incentives if you want your people to be creative.
  • Reward the whole team, not just individuals.
  • Train everyone in your company's innovation process.
  • Focus innovation efforts on market needs & opportunities.
  • Target value and results instead of novelty.
  • Abandon old and the obsolete ways, but do so systematically.
  • Set high goals, but reward small improvements.
  • Focus on "new and different" as well as "better and more."
  • Ask, "Is this the right opportunity?"
  • Establish specific accountabilities and targets.
  • Understand that innovation can require long lead time.
  • Accept innovation is an absolute survival skill.
  • Keep innovating; today's success is built on yesterday's results.
  • Remember, innovation is both hard work and fun.
  • Start small, but START.

    • Marcia Zidle, the 'people smarts' coach, works with business leaders to quickly solve their people management headaches so they can concentrate on their #1 job - to grow and increase profits. She offers free help through Leadership Briefing, a weekly e-newsletter with practical tips on leadership style, employee motivation, recruitment and retention and relationship management.

    Subscribe by going to http://leadershiphooks.com and get the bonus report "61 Leadership Time Savers and Life Savers". Marcia is the author of the What Really Works Handbooks - resources for managers on the front line and the Power-by-the-Hour programs - fast, convenient, real life, affordable courses for leadership and staff development. She is available for media interviews, conference presentations and panel discussions on the hottest issues affecting the workplace today. Contact Marcia at 800-971-7619.

    MORE RESOURCES:
    Morocco fights terrorism with one ID card, quot;promotesquot; creativity ... - CNET News
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=Tct=us/0i-0fd=Rurl=http://news.cnet.com/8301-13639_3-10110050-42.htmlcid=1276532871ei=DJc0SavGEYHI9ASJovHjCAusg=AFQjCNHRwEqpsZx_4AyI1Lj2DRTwPhU0rgimg src=http://news.google.com/news?imgefp=g1-C6TTRzoMJimgurl=news.cnet.com/i/bto/20081130/e-id.jpg width=80 height=80 alt= border=1brfont size=-2CNET News/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/0-0fd=Rurl=http://news.cnet.com/8301-13639_3-10110050-42.htmlcid=1276532871ei=DJc0SavGEYHI9ASJovHjCAusg=AFQjCNHRwEqpsZx_4AyI1Lj2DRTwPhU0rgMorocco fights terrorism with one ID card, quot;promotesquot; bcreativity/b b.../b/abrfont size=-1font color=#6f6f6fCNET News,nbsp;CAnbsp;-/font nobr12 hours ago/nobr/fontbrfont size=-1As to the artist card; it affords them a quot;more structured environmentquot; in which to work and ensures quot;conditions necessary to promote bcreativity/b,quot; according b.../b/font/div/font/td/tr/table

    Tough times encourage culinary creativity - Aviation International News
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/1-0fd=Rurl=http://www.ainonline.com/news/single-news-page/article/tough-times-encourage-culinary-creativity/cid=0ei=DJc0SavGEYHI9ASJovHjCAusg=AFQjCNER2YLSlGRRx2mX9Jwh1PJs4LnrcwTough times encourage culinary bcreativity/b/abrfont size=-1font color=#6f6f6fAviation International News,nbsp;NJnbsp;-/font nobr8 hours ago/nobr/fontbrfont size=-1“Tough times don’t destroy bcreativity/b,” said co-owner Paula Kraft. “They demand that you rise to the occasion with even greater bcreativity/b.”/font/div/font/td/tr/table

    Creativity and our life - Malaysia Star
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/2-0fd=Rurl=http://thestar.com.my/news/story.asp%3Ffile%3D/2008/12/2/focus/2583785%26sec%3Dfocuscid=1276335521ei=DJc0SavGEYHI9ASJovHjCAusg=AFQjCNG9LMaI30-Q_wMPpT-1w0PrdovYMgbCreativity/b and our life/abrfont size=-1font color=#6f6f6fMalaysia Star,nbsp;Malaysianbsp;-/font nobr1 hour ago/nobr/fontbrfont size=-1bCREATIVITY/b, as held by many, can take two forms. One is invention, which has quite often been described as “one creating totally new things”. b.../b/font/div/font/td/tr/table

    Self-discipline, creativity work together to spark new ideas for ... - Columbia Missourian
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/3-0fd=Rurl=http://www.columbiamissourian.com/stories/2008/12/01/katy-steinmetz-column-dec-1/cid=0ei=DJc0SavGEYHI9ASJovHjCAusg=AFQjCNFiat3O6WOI5JYYFZ_7BimP_8JVbgSelf-discipline, bcreativity/b work together to spark new ideas for b.../b/abrfont size=-1font color=#6f6f6fColumbia Missourian,nbsp;MOnbsp;-/font nobr7 hours ago/nobr/fontbrfont size=-1If an artist has limitations to work within, he or she is forced to be much more bcreative/b when trying to produce something original. b.../b/font/div/font/td/tr/table

    Students tap into creativity for CEC derby - phillyBurbs.com
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/4-0fd=Rurl=http://www.phillyburbs.com/pb-dyn/news/111-12012008-1630219.htmlcid=0ei=DJc0SavGEYHI9ASJovHjCAusg=AFQjCNFvsJl2hSNm78thqrBR0PzmCNiDiQStudents tap into bcreativity/b for CEC derby/abrfont size=-1font color=#6f6f6fphillyBurbs.com,nbsp;PAnbsp;-/font nobr13 hours ago/nobr/fontbrfont size=-1The assignment tapped into many of the students bcreative/b energies, the teacher said. One student made his wood block into a trolley, another into a football b.../b/font/div/font/td/tr/table

    Stefanski adds touch of creativity - Cherry Hill Courier Post
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/5-0fd=Rurl=http://www.courierpostonline.com/article/20081130/SPORTS03/811300379/1002/SPORTScid=1276094120ei=DJc0SavGEYHI9ASJovHjCAusg=AFQjCNHnutTHURU8JowLOuoyEy-GLsv63AStefanski adds touch of bcreativity/b/abrfont size=-1font color=#6f6f6fCherry Hill Courier Post,nbsp;NJnbsp;-/font nobrNov 30, 2008/nobr/fontbrfont size=-1By MARTIN FRANK • Gannett News Service • November 30, 2008 Already, it is clear that Stefanski breathed some much-needed life, ingenuity and bcreativity/b into b.../b/font/div/font/td/tr/table

    Creativity unleashed - This is Total Essex
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/6-0fd=Rurl=http://www.thisistotalessex.co.uk/go/Creativity-unleashed/article-513717-detail/article.htmlcid=0ei=DJc0SavGEYHI9ASJovHjCAusg=AFQjCNHhQC7NyYmNeQZzT9foQCZMyPvZLgbCreativity/b unleashed/abrfont size=-1font color=#6f6f6fThis is Total Essex,nbsp;UKnbsp;-/font nobr12 hours ago/nobr/fontbrfont size=-1And to get you warmed up for that, there#39;s I Scream Sunday, a night of bcreative/b performances from 7pm. The organisers are promising a big dollop of poetry b.../b/font/div/font/td/tr/table

    Gift ideas: Encourage creativity with board games - Asheville Citizen-Times
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/7-0fd=Rurl=http://www.citizen-times.com/apps/pbcs.dll/article%3FAID%3D2008812010304cid=0ei=DJc0SavGEYHI9ASJovHjCAusg=AFQjCNGrzjNcB0Tpn36-vrsQomwtEmLjyQGift ideas: Encourage bcreativity/b with board games/abrfont size=-1font color=#6f6f6fAsheville Citizen-Times,nbsp;NCnbsp;-/font nobr20 hours ago/nobr/fontbrfont size=-1Here are 10 top picks for remarkable board games that stand out from the crowd and stand up to bcreative/b play. “Labyrinth is a strategy game of searching for b.../b/font/div/font/td/tr/table

    St. Peter Teen Uses Bubble Wrap With Creativity - KEYC
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/8-0fd=Rurl=http://www.keyc.com/node/14006cid=0ei=DJc0SavGEYHI9ASJovHjCAusg=AFQjCNHJFIxhqHxgIG7n4DxF7w0tgKXwxQSt. Peter Teen Uses Bubble Wrap With bCreativity/b/abrfont size=-1font color=#6f6f6fKEYC,nbsp;MNnbsp;-/font nobr19 hours ago/nobr/fontbrfont size=-1Most people will admit to being fascinated by bubble wrap.It can create hours of fun and one teen found a way to combine that fun with education. b.../b/font/div/font/td/tr/table

    Retail: In the shadow of a grim forecast, merchants test their ... - Ocala
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/9-0fd=Rurl=http://www.ocala.com/article/20081130/OBIZ/811300297/1357/obiz%3FTitle%3DRetail__In_the_shadow_of_a_grim_forecast__merchants_test_their_creativitycid=0ei=DJc0SavGEYHI9ASJovHjCAusg=AFQjCNE668Z0TZzvoYubKaapbff_HoKfawRetail: In the shadow of a grim forecast, merchants test their b.../b/abrfont size=-1font color=#6f6f6fOcala,nbsp;FLnbsp;-/font nobrNov 30, 2008/nobr/fontbrfont size=-1Mike Franco, center facing camera, and Marjorie McGee, partially obscured at right, co-owners of the Lime Cabinet, tend to a throng of customers on the b.../b/font/div/font/td/tr/table

    Creativity - Google News

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