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Vital information and articles relatd to book reviews.Book Review: Seth Godin - All Marketers Are Liars
Let me start with a small disclaimer: I am a HUGE fan of Seth Godin, and have been ever since he wrote Permission Marketing and probably always will be. Seth has a very unique take on traditional marketing (he thinks it's dead) and I agree with him. A nice summary of stuff Seth knows was kindly put together by Aaron Dignan at Brandplay.com That being said, I felt it would be worthwhile to blog a bit about Seth's new book so you can decide for yourself whether or not you want to get his book. That being said, on with the post... Marketers aren't really liars. Consumers are. Consumers tell themselves story based on the marketing message they hear, filtered through their own lenses, and believe the marketing they hear IF an authentic message is told. Here's what I learned:
Those are the big takeaways I got from Seth's book. You can read his blog at allmarketersareliars.com or buy the book from the world's greatest online bookstore, 800CEOREAD.com. I hope you'll make your own judgment about this book and check it out for yourself. If not, that's fine too. Maybe this book wasn't meant for you. Phil Gerbyshak leads a team as manager of an IT Help Desk in Milwaukee, WI, and finds that sharing his knowledge is a crucial component for in his success as a leader and as a person. Phil's personal philosophy is paraphrased from Tim Sanders' fantastic book Love is the Killer App: "Share your knowledge, your network, and your love. The rest will follow." Feel free to contact Phil at http://makeitgreat.org or call 414.640.7445 anytime.
MORE RESOURCES: table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/0-0fd=Rurl=http://www.contracostatimes.com/california/ci_11134245cid=1277407860ei=tZo4SY_2LoPK8ASjlISkCQusg=AFQjCNENcSEn9avaocjQG982d6kAcVsW7QLarry Wilson: We#39;re all diminished by loss of bbook reviews/b/abrfont size=-1font color=#6f6f6fContra Costa Times,nbsp;CAnbsp;-/font nobr18 hours ago/nobr/fontbrfont size=-1bBook reviews/b are highly available online, or in other periodicals, noted Dr. Stephen Kanter, the Pasadena MD who is now a reader at the Huntington. b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/1-0fd=Rurl=http://arts.ccpblogs.com/2008/12/03/fresh-ccp-book-reviews/cid=1277285854ei=tZo4SY_2LoPK8ASjlISkCQusg=AFQjCNFM9XVE_n3h32dfvlYhF5rjK_nDeAFresh CCP bBook Reviews/b/abrfont size=-1font color=#6f6f6fCharleston City Paper,nbsp;SCnbsp;-/font nobrDec 3, 2008/nobr/fontbrfont size=-1By José Saramago By David Carr Reformed-junkie memoirs are about as common — and unique — as tough-childhood memoirs, but New York Times contributor b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/2-0fd=Rurl=http://denver.yourhub.com/HighlandsRanch/Stories/Reviews/Books/Story~553717.aspxcid=0ei=tZo4SY_2LoPK8ASjlISkCQusg=AFQjCNHG8KZAj5L4PGXe3N_B9MQjvAQaFgDecember bbook reviews/b from Highlands Ranch Library/abrfont size=-1font color=#6f6f6fYourHub.com,nbsp;COnbsp;-/font nobrDec 2, 2008/nobr/fontbrfont size=-1By Margarita Engle The Surrender Tree: Poems of Cuba#39;s Struggle for Freedom has won praise from children#39;s literature experts because it does two things b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/3-0fd=Rurl=http://charlotte.creativeloafing.com/gyrobase/daredevil_x_force_among_this_week_s_comic_book_reviews/Content%3Foid%3D438693cid=0ei=tZo4SY_2LoPK8ASjlISkCQusg=AFQjCNG8_n9EXMBzi-QtFEHVlLsQEleAygDaredevil, X-Force among this week#39;s comic bbook reviews/b/abrfont size=-1font color=#6f6f6fCreative Loafing,nbsp;NCnbsp;-/font nobrDec 2, 2008/nobr/fontbrfont size=-1By Carlton Hargro As usual, I read a ton of comics this week; however, no book stood out as incredibly good or awful. So for this edition of Comic b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/4-0fd=Rurl=http://www.monstersandcritics.com/books/science_fiction_fantasy/reviews/article_1445808.php/Book_Reviews_Dawnkeeperscid=0ei=tZo4SY_2LoPK8ASjlISkCQusg=AFQjCNEH4xwwSTNlTmGDqxt-9orAJPJYzwbBook Reviews/b: Dawnkeepers/abrfont size=-1font color=#6f6f6fMonsters and Critics.comnbsp;-/font nobrNov 30, 2008/nobr/fontbrfont size=-1By Sandy Amazeen Nov 30, 2008, 20:24 GMT Anderson’s second installment of The Final Prophecy series focuses on Nate Blackhawk and Alexis Gray, b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/5-0fd=Rurl=http://www.publishersweekly.com/article/CA6617737.html%3Findustryid%3D47139cid=0ei=tZo4SY_2LoPK8ASjlISkCQusg=AFQjCNGS4cPgaNJD72dUXZcpBzcy2n-sXgChildren#39;s bBook Reviews/b/abrfont size=-1font color=#6f6f6fPublishers Weekly,nbsp;NYnbsp;-/font nobrNov 30, 2008/nobr/fontbrfont size=-1I Heard God Talking to Me: William Edmondson and His Stone Carvings Elizabeth Spires. FSG/Foster, $17.95 (64p) ISBN 978-0-374-33528-1 Of interest to adults b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/6-0fd=Rurl=http://www.dispatch.co.za/article.aspx%3Fid%3D275252cid=0ei=tZo4SY_2LoPK8ASjlISkCQusg=AFQjCNEX_eheacMeaZTFZ-Jy8oJ3wJI8FQbBook Reviews/b/abrfont size=-1font color=#6f6f6fDispatch Online,nbsp;South Africanbsp;-/font nobrNov 28, 2008/nobr/fontbrfont size=-1By Jason Goodwin WHEN I first picked up The Bellini Card, I thought, “Here we go, another story about the wicked Muslims trying to overthrow all of b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/7-0fd=Rurl=http://www.movieweb.com/review/RE08N628hLDS32cid=1277623218ei=tZo4SY_2LoPK8ASjlISkCQusg=AFQjCNGgqP6efjLkpxvqAcz0tpizYpADdAquot;#39;Things never happen the same way twice, dear one.#39;quot;/abrfont size=-1font color=#6f6f6fMovieWebnbsp;-/font nobr1 hour ago/nobr/fontbrfont size=-1I have read I do not know how many bad reviews of this movie because the book was better and more detailed. I really feel that those people had big b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/8-0fd=Rurl=http://www.iht.com/articles/2008/12/03/arts/bookmon.phpcid=0ei=tZo4SY_2LoPK8ASjlISkCQusg=AFQjCNFIqVJ2KXght1zjGMYzqtUicySVkgbBook Reviews/b: #39;Medical Miracles,#39; #39;7 Wheelchairs,#39; and #39;The Sun b.../b/abrfont size=-1font color=#6f6f6fInternational Herald Tribune,nbsp;Francenbsp;-/font nobrNov 28, 2008/nobr/fontbrfont size=-1Medical Miracles Doctors, Saints and Healing in the Modern World By Jacalyn Duffin Oxford University Press. 285 pages. $29.95. 7 Wheelchairs A Life Beyond b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/9-0fd=Rurl=http://www.iht.com/articles/2008/11/28/arts/bookven.phpcid=0ei=tZo4SY_2LoPK8ASjlISkCQusg=AFQjCNFz1WhAeoFyhM0ZzlLL3MsAEZfS9QbBook reviews/b: #39;American Lightning#39; and #39;Vacation#39;/abrfont size=-1font color=#6f6f6fInternational Herald Tribune,nbsp;Francenbsp;-/font nobrNov 27, 2008/nobr/fontbrfont size=-1American Lightning Terror, Mystery, Movie-Making, and the Crime of the Century By Howard Blum 339 pages. 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