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KenjWagner.com - Book Marketing |
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Vital information and articles related to book marketingSell More Books With an E-mail Newsletter
NOTE: Because many words in this article are likely to trigger sp^m filters, we've disguised them with symbols (e.g. sp^m). This will ensure a higher delivery rate if you use this article in your e-zine. If you're selling your book online, you're practically guaranteed to increase sales by publishing an e-mail newsletter, or "e-zine." Why? Well, for a start, it's a super way to give readers a taste of your expertise and style along with samples of your content. This ensures they'll come to be familiar with you, trust you, and hopefully buy your book when they're ready for more information. Also, it's a great way to *capture prospects* who aren't ready to buy your book when they visit your site, but are still interested in the info you have to share. Based on my own experiences in marketing my manual, 'Boost Business With Your Own E-zine,' here are 7 ways to help increase book sales using an e-mail newsletter. Before you even begin publishing, start collecting e-mail addresses. Place a signup form in many places on your site to invite visitors to subscribe to your free e-zine. This way, if a visitor isn't interested in buying your book today, she can sign up for your free e-zine. Now you haven't lost her, and she'll learn even *more* about your book from being a subscriber. E-zine publishers also report GREAT signup results using pop-up and pop-under boxes at their Web sites. Examples: On my main site, http://www.ezinequeen.com, I feature a signup form on EVERY page, as well as a pop-up box. On my book sales site, http://www.ezinequeen.com/tutorial, I have a pop-under box that appears once you close the main window. Remember: NEVER sign anyone up without her permission! These can be either direct excerpts or short tips that summarize some of your content. Go through your book and highlight individual tips or small sections that could stand well on their own. Just don't give away the whole store! For example, giving your readers a whole chapter of your book in each issue is going overboard. Besides lifting material directly from your book, try some other spins on your topic such as a list of top 10 tips, a how-to article, a list of resources, or a review of a trend in the industry. Example: One of my clients, a life coach, has a hard-cover book out right now that features 101 tips on how to attract what you want in life. Each issue of her weekly e-zine features one of those tips, along with a brief explanation of how to implement it. Why right after the article and before anything else? If someone reads your article/tip and says to themselves, "Gee, that was great information," they'll be ready to hear what else you have to share on that subject. Really pump it up and have a good time with it. Example: "Did you like today's article? If you did, you'll LOVE my new book, 'Double Your Business in Six Months.' It's jammed with more than 257 great ideas to help you grow your business FAST. Learn more and order now at [Web address here]. You can begin using my best tips within minutes!" Let your readers know that many other people just like them ARE buying your book and LOVE it. Idea: Create a small section in your e-zine for this purpose. In each issue, feature a short testimonial from one of your readers here. Example: "What 'Beauty Blastoff' Readers Are Saying: 'I can't tell you how much your book has helped me improve my appearance. Thanks to your tips, I've lost 20 pounds, cleared up my skin, and rid of all my unwanted hair. Now my rich ex-husband even wants me back. You're a saint!'" - Suzy Smitten, Los Angeles, Calif. Make your readers feel special by offering them a special discount on your book when you can. For best response rates, make it a limited time offer to lend a sense of urgency. I did this with my manual when it first came out and got great results. Example: "For Subscribers Only: Buy my book before midnight this Friday and receive a 20% discount!" If you can't give your subscribers a discount, offer something else to make them feel special, such as a bonus report or free phone consultation with their purchase. Bottom line: The more you mention your book, the higher your chances they'll buy. While your opportunities are endless, here are a few ideas to start with:
You know what a signature (or "sig") file is, right? It's that little blurb with contact info that you can automatically insert at the end of every e-mail you send. Besides your obvious contact information, give a quick plug for your book AND e-zine. Why? Well, if you just advertise your book, some people will read your sig file and think, "That's cool, but I don't want to buy anything right now." BUT if you advertise your FREE e-zine, they'll likely take advantage of your offer. THEN you've got them on your list. Example: Here's what I have at the END of my sig file, after my contact information: "BOOST BUSINESS by publishing your own e-mail newsletter! Learn how now - sign up for fr*ee how-to tips at http://www.ezinequeen.com." (c) 2000-2003 Alexandria K. Brown. All rights reserved. ABOUT THE AUTHOR Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
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to Holiday Gift Buyers/abrfont size=-1font color=#6f6f6fMelodika.net,nbsp;Bulgarianbsp;-/font nobrDec 2, 2008/nobr/fontbrfont size=-1iUniverse, an Author Services brand of Author Solutions, is the leading bbook marketing/b, editorial services, and supported self-publishing company. b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/2-0fd=Rurl=http://www.publishersweekly.com/article/CA6616871.html%3Findustryid%3D47152cid=0ei=eY04SbGIBaqi9gSM26GlDwusg=AFQjCNH6xekC3v5rp2joZcHagq8DT4ufYANews Briefs/abrfont size=-1font color=#6f6f6fPublishers Weekly,nbsp;NYnbsp;-/font nobrNov 25, 2008/nobr/fontbrfont size=-1Comparable sales of books rose 1.0% at Hastings in the third quarter, led by sales of used trade paperback and hardcovers, plus new trade paperbacks. b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/3-0fd=Rurl=http://www.1888pressrelease.com/tate-publishing-offers-best-deal-for-new-authors-with-advanc-pr-85774.htmlcid=0ei=eY04SbGIBaqi9gSM26GlDwusg=AFQjCNEuxGpSAkymRPEY--VcffE0-gXSEQTate Publishing Offers Best Deal for New Authors With Advanced b.../b/abrfont size=-1font color=#6f6f6f1888 Press Release (press release),nbsp;TXnbsp;-/font nobrNov 20, 2008/nobr/fontbrfont size=-1(1888PressRelease) November 21, 2008 - Tate Publishing and Enterprises leads the publishing industry in promoting aspiring authors’ and their books. b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/4-0fd=Rurl=http://www.bignews.biz/%3Fid%3D789263%26keys%3DBeauty-wedding-spas-makeupcid=0ei=eY04SbGIBaqi9gSM26GlDwusg=AFQjCNFZiu0g3maEaHB_6Xl9ZnF1uJmVUgLR’s Book “Makeup Artists” Sets the New Standard in the Beauty b.../b/abrfont size=-1font color=#6f6f6fBigNews.biz (press release),nbsp;MAnbsp;-/font nobrNov 12, 2008/nobr/fontbrfont size=-1With the ever increasing costs of advertising for small businesses and independent contractors and the marketing fact that an ad should run at least six b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/5-0fd=Rurl=http://www.openpr.com/news/59856/BookWhirl-com-Kicks-Off-New-Book-Publicity-Services.htmlcid=0ei=eY04SbGIBaqi9gSM26GlDwusg=AFQjCNEQeULaKKV0WMNXF_VLnF-3aUvzBABookWhirl.com Kicks Off New Book Publicity Services/abrfont size=-1font color=#6f6f6fopenPR (press release),nbsp;Germanynbsp;-/font nobrNov 18, 2008/nobr/fontbrfont size=-1For more details about BookWhirl.com’s ABP ServicePak program and other bbook marketing/b services, visit the company’s official website, BookWhirl.com, b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/6-0fd=Rurl=http://www.free-press-release-center.info/pr00000000000000027238_entrepreneur-finds-free-publicity-is-the-key-to-marketing-success.htmlcid=1274495311ei=eY04SbGIBaqi9gSM26GlDwusg=AFQjCNGYmyBE6aCMOt9oOLpMVTOChkyq2QEntrepreneur Finds Free Publicity Is The Key To Marketing Success/abrfont size=-1font color=#6f6f6fFree Press Release Center (press release),nbsp;Canadanbsp;-/font nobrNov 25, 2008/nobr/fontbrfont size=-1Free radio publicity has become a mainstay of both marketing bootstrappers and corporate giants alike. Find out how an enterprising author utilized a few b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/7-0fd=Rurl=http://www.promotionworld.com/se/articles/article/081119somevitalcomponents.htmlcid=0ei=eY04SbGIBaqi9gSM26GlDwusg=AFQjCNEaRIGhdF2-vLAbXnZAee4poyTv9QSome Vital Components for Your E-book Internet Marketing Strategy/abrfont size=-1font color=#6f6f6fPromotion World (press release),nbsp;CAnbsp;-/font nobrNov 19, 2008/nobr/fontbrfont size=-1The first and most important weapon in your e-bbook marketing/b arsenal must be a web site containing a sales page for the e-book. b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/8-0fd=Rurl=http://www.prlog.org/10144759-certified-fair-executive-shares-innate-ability-to-make-events-spectacular-success.htmlcid=0ei=eY04SbGIBaqi9gSM26GlDwusg=AFQjCNGYBlVILNadJWKbPQdvctjd0hhbLwCertified Fair Executive Shares “Innate Ability … to Make Events a b.../b/abrfont size=-1font color=#6f6f6fPRLog.Org (press release),nbsp;Romanianbsp;-/font nobrNov 21, 2008/nobr/fontbrfont size=-1Reno, NV –Nevada State Fair General Manager and Certified fair executive John Owens has been described by leading event industry professionals as “a b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/9-0fd=Rurl=http://www.marketwatch.com/news/story/All-New-2009-Dodge-Ram/story.aspx%3Fguid%3D%257B81DF1B5B-5484-4AFE-AEE7-F1605D335B3E%257Dcid=1272866630ei=eY04SbGIBaqi9gSM26GlDwusg=AFQjCNE1z9PxmEICl-SfOGGFELsTuheIlgAll-New 2009 Dodge Ram Takes Over kbb.com(R) Homepage With b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobrNov 21, 2008/nobr/fontbrfont size=-1b.../b Blue Book#39;s Market Watch report and insight into consumer shopping attitudes and behaviors with Kelley Blue bBook Marketing/b Research#39;s Brand Watch. b.../b/font/div/font/td/tr/table Book-Marketing - Google News |
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