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KenjWagner.com - Book Marketing |
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Vital information and articles related to book marketingComments From A Book Reviewer
For the past several years I have been reviewing books for my own site, Bookpleasures.com, as well as many other sites. I am also a regular contributor to the Canadian Book Review Annual.As editor of Bookpleasures.com, I would like to make a few comments about book reviewing and what to expect, particularly from Bookpleasures.com. Today, with the advent of the Internet, there has been a proliferation of book reviewers, whom I shall classify as the good, the bad and the ugly. Those falling into the last category are those that you have to be particularly on the look out for, as their only interest is to receive complimentary books without bothering to review them, or if they do review them, their reviews are very short and without substance.On the other hand, there are many serious and excellent reviewers who devote a great deal of their time and energy in reading and writing a review. Sometimes, I admit, the reviews are not exactly very complimentary. However, it is to be noted that it is not the objective of a reviewer to be a salesperson or a public relations representative for the author. If the criticism is constructive, a great deal can be learned from the review, particularly if the reviewer is also an author. From the point of view of a reviewer, what I find most annoying is receiving a book without first asking me if I would accept to review it.Bookpleasures receives on average about 10-15 email requests per week. Generally, I personally accept a few to review, others, I forward onto Bookpleasures' international team of reviewers. In all probability, there is a 20%-30% chance that a request to review will be accepted by a reviewer. The reason why a book is not accepted is wide and varied. Many of our reviewers have a backlog that they would like to clear before accepting new assignments, or the subject matter is not one that interests any of them. What I like to see in a request is not "hype" but rather a brief resumé of the contents of the book, who the author is, if the book is published by a main stream publisher or is it self-published, and if the book is available on Amazon. Bookpleasures also conducts e-interviews with some authors, and if the author is open to have himself or herself interviewed, please indicate. If you are a publicist or publisher, don't be afraid to put Bookpleasures as well as other book reviewing sites on your emailing list. You never know when something catches our eyes. Sometimes you may be publicizing a particular book, and our reviewers will look to your site and see something else that interests them. As for the time frame, this all depends on the reviewer. Anywhere from one week to three months is the norm. You can ask the reviewer to give you some idea as to his or her time frame. You can also inquire as to his or her credentials. Bookpleasures does provide links to the reviewers' site that should give you some idea as to their experience. I do hope this is of help to some of you. Norm Goldman is a free lance travel writer and book reviewer.His articles appear on his own sites, bookpleasures.com and sketchandtravel.com, as well as many other Internet sites.
MORE RESOURCES: table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/0-0fd=Rurl=http://www.prnewswire.com/cgi-bin/stories.pl%3FACCT%3D104%26STORY%3D/www/story/01-08-2009/0004951064%26EDATE%3Dcid=1287870786ei=9-BlSdqeJZ_S9QTtnLDqBAusg=AFQjCNEaV_6zg1cQg1RGm3z6sB087IkT8gNearly Three-Quarters of New Car Shoppers Prefer to Buy American b.../b/abrfont size=-1font color=#6f6f6fPR Newswire (press release),nbsp;NYnbsp;-/font nobr1 hour ago/nobr/fontbrfont size=-1The latest Kelley Blue bBook Marketing/b Research survey was conducted on Kelley Blue Book#39;s kbb.com among 537 qualified respondents from December 8-14, 2008 ./font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/1-0fd=Rurl=http://www.meadowfreepress.com/ebooks/0,1873,384643,00.htmlcid=0ei=9-BlSdqeJZ_S9QTtnLDqBAusg=AFQjCNFl9uoaRTyRA3A9T37Y7o2PRkHKpAbBook Marketing/b – 4 Ways to Make Your Books More Profitable/abrfont size=-1font color=#6f6f6fMeadow Free Press,nbsp;IDnbsp;-/font nobrDec 22, 2008/nobr/fontbrfont size=-1It’s so much easier to find a new market than it is to find or write a new book. Repurposing material is an ingenious way to make money from a book. b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/2-0fd=Rurl=http://www.prweb.com/releases/iUniverse/BookstorePremierPro/prweb1832674.htmcid=1287672714ei=9-BlSdqeJZ_S9QTtnLDqBAusg=AFQjCNGGSeIi8V5cJL7WTs9TyZUtzLcW6giUniverse Launches Bookstore Premier Pro publishing package/abrfont size=-1font color=#6f6f6fPR Web (press release),nbsp;WAnbsp;-/font nobrJan 7, 2009/nobr/fontbrfont size=-1iUniverse, an Author Services brand of Author Solutions, Inc. is the leading bbook marketing/b, editorial services, and supported self-publishing company. b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/3-0fd=Rurl=http://www.newdesignworld.com/press/story/6377cid=0ei=9-BlSdqeJZ_S9QTtnLDqBAusg=AFQjCNE13ZL-HfdAwztkTH6GsV2HGJhtAATop Ten Secret of E-bbook Marketing/b/abrfont size=-1font color=#6f6f6fNewDesignWorld (press release),nbsp;UKnbsp;-/font nobrDec 15, 2008/nobr/fontbrfont size=-1b.../b your expertise and create another source of income for your business. Follow this simple e-bbook marketing/b plan and begin selling your information today!/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/4-0fd=Rurl=http://newsblaze.com/story/20090106153411zzzz.nb/topstory.htmlcid=0ei=9-BlSdqeJZ_S9QTtnLDqBAusg=AFQjCNFh_YOwnn2rG-aTvR1HKENCEuNzTQWhy Now is the Worst Time to Cut Your Marketing Budget!/abrfont size=-1font color=#6f6f6fNewsBlaze,nbsp;CAnbsp;-/font nobrJan 6, 2009/nobr/fontbrfont size=-1His first bbook, Marketing/b Strategy and Uncertainty (Oxford University Press), laid the foundation for the fusion of marketing and finance--an area he has b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/5-0fd=Rurl=http://www.mediasyndicate.com/index.php%3Fname%3DNews%26file%3Darticle%26sid%3D11873cid=0ei=9-BlSdqeJZ_S9QTtnLDqBAusg=AFQjCNGtp7m1gA_JJoq3ZEm2FklJa18iewNew Self-Publishing Book Selected as 2009 Member Benefit by b.../b/abrfont size=-1font color=#6f6f6fMediaSyndicate (press release)nbsp;-/font nobrDec 31, 2008/nobr/fontbrfont size=-1In quot;Publishize,quot; Daffron suggests that self-publishers quot;forget about bookstoresquot; and take advantage of cost-effective online approaches to bbook marketing/b. b.../b/font/div/font/td/tr/table IndiaBook Indian SEO Company launches Search Marketing Outsourcing ... - BigNews.biz (press release) table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/6-0fd=Rurl=http://www.bignews.biz/%3Fid%3D791388%26keys%3DSEO-SEOServices-LinkBuilding-SEOIndiacid=1281790973ei=9-BlSdqeJZ_S9QTtnLDqBAusg=AFQjCNHIx1rGKYk7RGXdo94FQruFFnBfBQIndiaBook Indian SEO Company launches Search Marketing Outsourcing b.../b/abrfont size=-1font color=#6f6f6fBigNews.biz (press release),nbsp;MAnbsp;-/font nobrDec 20, 2008/nobr/fontbrfont size=-1outsourcing of organic search marketing services at economical rates to its strategic SEO partners and customers in UK, US, Canada,Australia, b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=Tct=us/7i-0fd=Rurl=http://www.expertclick.com/NewsReleaseWire/default.cfm%3FAction%3DReleaseDetail%26ID%3D24453cid=0ei=9-BlSdqeJZ_S9QTtnLDqBAusg=AFQjCNHL7WvGlQWsKOsMJBUghBQnz2x5KQimg src=http://nt0.ggpht.com/news?imgefp=lIJeg7kxfd4Jimgurl=www.expertclick.com/images/NRWUpload/Scott%2520Lorenz%2520President%2520Westwind%2520Communications_180w_255H_19k5.jpg width=56 height=80 alt= border=1brfont size=-2NewsReleaseWire.com (press release)/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/7-0fd=Rurl=http://www.expertclick.com/NewsReleaseWire/default.cfm%3FAction%3DReleaseDetail%26ID%3D24453cid=0ei=9-BlSdqeJZ_S9QTtnLDqBAusg=AFQjCNHL7WvGlQWsKOsMJBUghBQnz2x5KQ: 22 Tips on What to Wear For a TV Interview From Publicist Scott b.../b/abrfont size=-1font color=#6f6f6fNewsReleaseWire.com (press release)nbsp;-/font nobrDec 17, 2008/nobr/fontbrfont size=-1As a bbook marketing/b expert Lorenz is called upon by top execs and bestselling authors to promote their books. Learn more about Westwind Communications’ bbook/b b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/8-0fd=Rurl=http://www.prlog.org/10160832-victorious-magazine-hires-dana-pittman-of-nia-promotions-to-oversee-marketing-public-relations.htmlcid=0ei=9-BlSdqeJZ_S9QTtnLDqBAusg=AFQjCNGD0pwqpwBj4rkc1VUGxkrBv6-PjAVictorious Magazine Hires Dana Pittman of Nia Promotions to b.../b/abrfont size=-1font color=#6f6f6fPRLog.Org (press release),nbsp;Romanianbsp;-/font nobrDec 30, 2008/nobr/fontbrfont size=-1We assist authors and publishers with internet bbook marketing/b using strategy, branding, and education. We connect with our readers through Nia Virtual Book b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/9-0fd=Rurl=http://www.thestar.com/News/article/558725cid=0ei=9-BlSdqeJZ_S9QTtnLDqBAusg=AFQjCNGuqGX0y7S4zC0kMxBglQYvft_1GgOn second thought: Why being wrong can be a good thing/abrfont size=-1font color=#6f6f6fToronto Star,nbsp; Canadanbsp;-/font nobrDec 28, 2008/nobr/fontbrfont size=-1bBook marketing/b seems to demand sensational subtitles, but Today#39;s Leading Minds Rethink Everything turns out to be an accurate guide to the content. b.../b/font/div/font/td/tr/table Book-Marketing - Google News |
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