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KenjWagner.com - Book Marketing |
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Vital information and articles related to book marketingMedia Events for Book Promotion
"How do I set up a media event?" -- As a publisher, that's a good question to have an answer for. Media events and public appearances can fall into any number of categories and include any number of venues (book stores, radio interviews, television interviews, writing group speeches, presentations, chat room interviews, online book tours, public forums, and more). A good place to identify possible media event locations is through local bookstore. Most bookstores carry event calendars or maintain a list of contact people who hold that information. Browse the calendar listings and see if a certain book promotion fits with their plans. Sometimes it might be necessary to tailor a planned event for a particular occasion or holiday. If there is contact information available, make a note of it so you can pitch the appropriate person about your event. Follow-up with prospective contacts who have not confirmed dates. Selling yourself and your book is a numbers game, and as any salesperson will tell you, the amount of contact is directly proportional to the amount of sales. Be persistent without being annoying. If, after three or four attempts with a particular media contact, you are still unsuccessful move on to another prospect. Once you secure an event, prepare it thoroughly in advance. People who attend or listen to your events are participating because the advertisement or announcement struck a chord with them, so be sure to deliver what they came to see or hear. Don't be shy about letting them know how to order your book. After all, that's the reason you're involved in the event in the first place. Promote your media event aggressively. Invite your friends and family, and if it's within the scope of your marketing budget, advertise in the local paper. Neighborhood papers may even promote your event for free within their "Events" pages. You may even be able to tie it into a book review. The store is sponsoring the event to attract more customers; the station is sponsoring the event to attract more listeners or viewers. Whatever the venue, it is your responsibility to attract the crowd. The venue is just that -- a venue. Brent Sampson is the President & CEO of Outskirts Press Publishing at OutskirtsPress.com and author of Publishing Gems: Insider Information for the Self-Publishing Writer. Information at http://outskirtspress.com/publishinggems
MORE RESOURCES: table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/0-0fd=Rurl=http://www.prnewswire.com/cgi-bin/stories.pl%3FACCT%3D104%26STORY%3D/www/story/01-08-2009/0004951064%26EDATE%3Dcid=1287870786ei=AeRlSbbFFouQmAeWxe3ABAusg=AFQjCNEyPLOyblYDvjyJL4CKa7MbB79i1QNearly Three-Quarters of New Car Shoppers Prefer to Buy American b.../b/abrfont size=-1font color=#6f6f6fPR Newswire (press release),nbsp;NYnbsp;-/font nobr1 hour ago/nobr/fontbrfont size=-1The latest Kelley Blue bBook Marketing/b Research survey was conducted on Kelley Blue Book#39;s kbb.com among 537 qualified respondents from December 8-14, 2008 ./font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/1-0fd=Rurl=http://www.meadowfreepress.com/ebooks/0,1873,384643,00.htmlcid=0ei=AeRlSbbFFouQmAeWxe3ABAusg=AFQjCNFpxFek1xvWoquqve9KneE6BSVc2QbBook Marketing/b – 4 Ways to Make Your Books More Profitable/abrfont size=-1font color=#6f6f6fMeadow Free Press,nbsp;IDnbsp;-/font nobrDec 22, 2008/nobr/fontbrfont size=-1It’s so much easier to find a new market than it is to find or write a new book. Repurposing material is an ingenious way to make money from a book. b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/2-0fd=Rurl=http://www.prweb.com/releases/iUniverse/BookstorePremierPro/prweb1832674.htmcid=1287672714ei=AeRlSbbFFouQmAeWxe3ABAusg=AFQjCNH4Al_upD1FtO5-ylmrkoplftzvXwiUniverse Launches Bookstore Premier Pro publishing package/abrfont size=-1font color=#6f6f6fPR Web (press release),nbsp;WAnbsp;-/font nobrJan 7, 2009/nobr/fontbrfont size=-1iUniverse, an Author Services brand of Author Solutions, Inc. is the leading bbook marketing/b, editorial services, and supported self-publishing company. b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/3-0fd=Rurl=http://www.newdesignworld.com/press/story/6377cid=0ei=AeRlSbbFFouQmAeWxe3ABAusg=AFQjCNFVYyXGRngNQEsaB6CzzhromXg8IQTop Ten Secret of E-bbook Marketing/b/abrfont size=-1font color=#6f6f6fNewDesignWorld (press release),nbsp;UKnbsp;-/font nobrDec 15, 2008/nobr/fontbrfont size=-1b.../b your expertise and create another source of income for your business. Follow this simple e-bbook marketing/b plan and begin selling your information today!/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/4-0fd=Rurl=http://newsblaze.com/story/20090106153411zzzz.nb/topstory.htmlcid=0ei=AeRlSbbFFouQmAeWxe3ABAusg=AFQjCNG4onGsyoWMTiVPr706_HET7rwXxQWhy Now is the Worst Time to Cut Your Marketing Budget!/abrfont size=-1font color=#6f6f6fNewsBlaze,nbsp;CAnbsp;-/font nobrJan 6, 2009/nobr/fontbrfont size=-1His first bbook, Marketing/b Strategy and Uncertainty (Oxford University Press), laid the foundation for the fusion of marketing and finance--an area he has b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/5-0fd=Rurl=http://www.mediasyndicate.com/index.php%3Fname%3DNews%26file%3Darticle%26sid%3D11873cid=0ei=AeRlSbbFFouQmAeWxe3ABAusg=AFQjCNH0vjKE2VhIc6jkp2kwi6bf-EqtNgNew Self-Publishing Book Selected as 2009 Member Benefit by b.../b/abrfont size=-1font color=#6f6f6fMediaSyndicate (press release)nbsp;-/font nobrDec 31, 2008/nobr/fontbrfont size=-1In quot;Publishize,quot; Daffron suggests that self-publishers quot;forget about bookstoresquot; and take advantage of cost-effective online approaches to bbook marketing/b. b.../b/font/div/font/td/tr/table IndiaBook Indian SEO Company launches Search Marketing Outsourcing ... - BigNews.biz (press release) table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/6-0fd=Rurl=http://www.bignews.biz/%3Fid%3D791388%26keys%3DSEO-SEOServices-LinkBuilding-SEOIndiacid=1281790973ei=AeRlSbbFFouQmAeWxe3ABAusg=AFQjCNHtrEY5hy-8c00LoW2euwV404KU3AIndiaBook Indian SEO Company launches Search Marketing Outsourcing b.../b/abrfont size=-1font color=#6f6f6fBigNews.biz (press release),nbsp;MAnbsp;-/font nobrDec 20, 2008/nobr/fontbrfont size=-1outsourcing of organic search marketing services at economical rates to its strategic SEO partners and customers in UK, US, Canada,Australia, b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=Tct=us/7i-0fd=Rurl=http://www.expertclick.com/NewsReleaseWire/default.cfm%3FAction%3DReleaseDetail%26ID%3D24453cid=0ei=AeRlSbbFFouQmAeWxe3ABAusg=AFQjCNF3X0fq4AkYerTpVfnKhhgXN0rUggimg src=http://nt0.ggpht.com/news?imgefp=lIJeg7kxfd4Jimgurl=www.expertclick.com/images/NRWUpload/Scott%2520Lorenz%2520President%2520Westwind%2520Communications_180w_255H_19k5.jpg width=56 height=80 alt= border=1brfont size=-2NewsReleaseWire.com (press release)/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/7-0fd=Rurl=http://www.expertclick.com/NewsReleaseWire/default.cfm%3FAction%3DReleaseDetail%26ID%3D24453cid=0ei=AeRlSbbFFouQmAeWxe3ABAusg=AFQjCNF3X0fq4AkYerTpVfnKhhgXN0rUgg: 22 Tips on What to Wear For a TV Interview From Publicist Scott b.../b/abrfont size=-1font color=#6f6f6fNewsReleaseWire.com (press release)nbsp;-/font nobrDec 17, 2008/nobr/fontbrfont size=-1As a bbook marketing/b expert Lorenz is called upon by top execs and bestselling authors to promote their books. 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