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Vital information and articles related to book marketingThe Book Signing
Tomorrow night is my first Local Writers Fair. I've been looking forward to this one for a long time. Ten authors will gather in a little room behind tables full of books in a historic library in Canandaigua, N.Y. It's been advertised heavily and the excitement has been building for weeks. Just for this occasion, I bought a new table cover from the fabric department at Walmart. It's a deep, cobalt blue with a fine pattern. The black-framed photos of the Genesee Valley will stand against the blue. I hemmed and hawed, solicited "how to buy this stuff" help from the nice lady behind the counter (who, by the way, is an avid mystery fan) and finally bought four yards of it. Twelve feet????? Yeah, but it'll work. Better to have too much than too little. Kind of my gardening philosophy extended into the world of fabric! Anyway, this morning I started to worry about what to wear. What to wear? Not typically a subject I get too concerned about? I looked in the closet and sighed. What do "authors" wear? Black turtlenecks and corduroys? Heck no, not for May. A plaid wool shirt and a pipe to chew on? Nope. It's spring, for goodness sakes! So, I settled on a long-sleeved black button down shirt and camel-colored Dockers. I even took out the tooth-whitening paraphernalia last night. Me? Worried about white teeth? Well, heck, I'm gonna be smiling all over the place. I can't have disgusting yellow teeth! So, I suffered during sleep with the set of molds on my teeth with all that white goo sliding around in my mouth. I woke up with the bottom set missing! Finally, I found it under my pillow. And no, there was no quarter from the tooth fairy. I drove to work this morning, going through my mental checklist. Bookmarks. Books. Handouts. Poster. Scotch tape to hang the poster. Double-sided tape to keep the fabric from sliding off the table. Suddenly I felt this little itchy bump on my nose. I looked in the rear view mirror and there it was! A monstrous cold sore was forming RIGHT on top of my nose! It's a noteworthy one this time, a good quarter inch plus in size. It's gonna be a whopper. Kind of makes me look like a drunk. So, with whitened teeth, carefully selected clothes, a beautiful table cover, I will smile and chat with this remarkably noticeable nose and hope that they look at the cover of Double Forte' more than they do my ugly mug. I feel like I'm fourteen again. Aaron Paul Lazar resides in Upstate New York with his wife, three daughters, two grandsons, mother-in- law, two dogs, and four cats. After writing in the early morning hours, he works as an electrophotographic engineer at NexPress Solutions Inc., part of Kodak's Graphic Communications Group, in Rochester, New York. Additional passions include vegetable, fruit, and flower gardening; preparing large family feasts; photographing his family, gardens, and the breathtakingly beautiful Genesee Valley; cross-country skiing across the rolling hills; playing a distinctly amateur level of piano, and spending "time" with the French Impressionists whenever possible. Although he adored raising his three delightful daughters, Mr. Lazar finds grandfathering his "two little buddies" to be one of the finest experiences of his life. Double Forte', the first in the series, was published in January 2005. Upstaged, number two, is in production. With eight books under his belt, Mr. Lazar is currently working on the ninth, which features Gus LeGarde and his family. http://www.legardemysteries.com
MORE RESOURCES: table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/0-0fd=Rurl=http://www.prnewswire.com/cgi-bin/stories.pl%3FACCT%3D104%26STORY%3D/www/story/01-08-2009/0004951064%26EDATE%3Dcid=1287870786ei=H-NlSeixGsGPmAey5P3BBAusg=AFQjCNF09P-6JyeTC7nSGEsA75R6LY9l6wNearly Three-Quarters of New Car Shoppers Prefer to Buy American b.../b/abrfont size=-1font color=#6f6f6fPR Newswire (press release),nbsp;NYnbsp;-/font nobr1 hour ago/nobr/fontbrfont size=-1The latest Kelley Blue bBook Marketing/b Research survey was conducted on Kelley Blue Book#39;s kbb.com among 537 qualified respondents from December 8-14, 2008 ./font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/1-0fd=Rurl=http://www.meadowfreepress.com/ebooks/0,1873,384643,00.htmlcid=0ei=H-NlSeixGsGPmAey5P3BBAusg=AFQjCNGEiocrBZg3l4xL-dbPvjqPiUhPHgbBook Marketing/b – 4 Ways to Make Your Books More Profitable/abrfont size=-1font color=#6f6f6fMeadow Free Press,nbsp;IDnbsp;-/font nobrDec 22, 2008/nobr/fontbrfont size=-1It’s so much easier to find a new market than it is to find or write a new book. Repurposing material is an ingenious way to make money from a book. b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/2-0fd=Rurl=http://www.prweb.com/releases/iUniverse/BookstorePremierPro/prweb1832674.htmcid=1287672714ei=H-NlSeixGsGPmAey5P3BBAusg=AFQjCNF5laNgvDyJUqzuYIshaZFgT2HTWQiUniverse Launches Bookstore Premier Pro publishing package/abrfont size=-1font color=#6f6f6fPR Web (press release),nbsp;WAnbsp;-/font nobrJan 7, 2009/nobr/fontbrfont size=-1iUniverse, an Author Services brand of Author Solutions, Inc. is the leading bbook marketing/b, editorial services, and supported self-publishing company. b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/3-0fd=Rurl=http://www.newdesignworld.com/press/story/6377cid=0ei=H-NlSeixGsGPmAey5P3BBAusg=AFQjCNFCG_3eNbZvQhW2Uk3itLfHpuSfxwTop Ten Secret of E-bbook Marketing/b/abrfont size=-1font color=#6f6f6fNewDesignWorld (press release),nbsp;UKnbsp;-/font nobrDec 15, 2008/nobr/fontbrfont size=-1b.../b your expertise and create another source of income for your business. Follow this simple e-bbook marketing/b plan and begin selling your information today!/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/4-0fd=Rurl=http://newsblaze.com/story/20090106153411zzzz.nb/topstory.htmlcid=0ei=H-NlSeixGsGPmAey5P3BBAusg=AFQjCNH-TFh80mxlTXh8PV-nXUYevecysgWhy Now is the Worst Time to Cut Your Marketing Budget!/abrfont size=-1font color=#6f6f6fNewsBlaze,nbsp;CAnbsp;-/font nobrJan 6, 2009/nobr/fontbrfont size=-1His first bbook, Marketing/b Strategy and Uncertainty (Oxford University Press), laid the foundation for the fusion of marketing and finance--an area he has b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/5-0fd=Rurl=http://www.mediasyndicate.com/index.php%3Fname%3DNews%26file%3Darticle%26sid%3D11873cid=0ei=H-NlSeixGsGPmAey5P3BBAusg=AFQjCNHKVXTmVXFSSS9X-B4l3vbjFoGtSANew Self-Publishing Book Selected as 2009 Member Benefit by b.../b/abrfont size=-1font color=#6f6f6fMediaSyndicate (press release)nbsp;-/font nobrDec 31, 2008/nobr/fontbrfont size=-1In quot;Publishize,quot; Daffron suggests that self-publishers quot;forget about bookstoresquot; and take advantage of cost-effective online approaches to bbook marketing/b. b.../b/font/div/font/td/tr/table IndiaBook Indian SEO Company launches Search Marketing Outsourcing ... - BigNews.biz (press release) table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/6-0fd=Rurl=http://www.bignews.biz/%3Fid%3D791388%26keys%3DSEO-SEOServices-LinkBuilding-SEOIndiacid=1281790973ei=H-NlSeixGsGPmAey5P3BBAusg=AFQjCNGFurB6xl8maIs71BAMUJoqq4nATAIndiaBook Indian SEO Company launches Search Marketing Outsourcing b.../b/abrfont size=-1font color=#6f6f6fBigNews.biz (press release),nbsp;MAnbsp;-/font nobrDec 20, 2008/nobr/fontbrfont size=-1outsourcing of organic search marketing services at economical rates to its strategic SEO partners and customers in UK, US, Canada,Australia, b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=Tct=us/7i-0fd=Rurl=http://www.expertclick.com/NewsReleaseWire/default.cfm%3FAction%3DReleaseDetail%26ID%3D24453cid=0ei=H-NlSeixGsGPmAey5P3BBAusg=AFQjCNEUzvTLWNuvmkJYQD8slIrdJgCVRAimg src=http://nt0.ggpht.com/news?imgefp=lIJeg7kxfd4Jimgurl=www.expertclick.com/images/NRWUpload/Scott%2520Lorenz%2520President%2520Westwind%2520Communications_180w_255H_19k5.jpg width=56 height=80 alt= border=1brfont size=-2NewsReleaseWire.com (press release)/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/7-0fd=Rurl=http://www.expertclick.com/NewsReleaseWire/default.cfm%3FAction%3DReleaseDetail%26ID%3D24453cid=0ei=H-NlSeixGsGPmAey5P3BBAusg=AFQjCNEUzvTLWNuvmkJYQD8slIrdJgCVRA: 22 Tips on What to Wear For a TV Interview From Publicist Scott b.../b/abrfont size=-1font color=#6f6f6fNewsReleaseWire.com (press release)nbsp;-/font nobrDec 17, 2008/nobr/fontbrfont size=-1As a bbook marketing/b expert Lorenz is called upon by top execs and bestselling authors to promote their books. Learn more about Westwind Communications’ bbook/b b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/8-0fd=Rurl=http://www.prlog.org/10160832-victorious-magazine-hires-dana-pittman-of-nia-promotions-to-oversee-marketing-public-relations.htmlcid=0ei=H-NlSeixGsGPmAey5P3BBAusg=AFQjCNGof740rN98eLRRZVJNwGW5p01O5QVictorious Magazine Hires Dana Pittman of Nia Promotions to b.../b/abrfont size=-1font color=#6f6f6fPRLog.Org (press release),nbsp;Romanianbsp;-/font nobrDec 30, 2008/nobr/fontbrfont size=-1We assist authors and publishers with internet bbook marketing/b using strategy, branding, and education. We connect with our readers through Nia Virtual Book b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/9-0fd=Rurl=http://www.thestar.com/News/article/558725cid=0ei=H-NlSeixGsGPmAey5P3BBAusg=AFQjCNGKHz7nrNt61PSCYwDsvW4BBlBTHwOn second thought: Why being wrong can be a good thing/abrfont size=-1font color=#6f6f6fToronto Star,nbsp; Canadanbsp;-/font nobrDec 28, 2008/nobr/fontbrfont size=-1bBook marketing/b seems to demand sensational subtitles, but Today#39;s Leading Minds Rethink Everything turns out to be an accurate guide to the content. b.../b/font/div/font/td/tr/table Book-Marketing - Google News |
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