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KenjWagner.com - Book Marketing |
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Vital information and articles related to book marketingAuthors Should Be Optimistic
A client wrote me recently and asked what I thought of his using a publicist to promote his book - to the tune of $4,000 per month. In my usual blunt fashion, I responded by telling him most self-published books never sell more than 100 copies, that 2000 sales is considered excellent in the industry and that the number of people who sell between 50,000 and 100,000 can probably be counted on one hand. I just wasn't sure the publicist would give him the facts, since said publicist stood to make a lot of money off this author, whether he sold a book or not. After a while I started thinking that I'd painted a rather bleak picture of the entire industry and realized that while yes, many self-published books make very little money, there are exceptions, and his book - or your book, could well be the exception. Success stories are not hard to find. There's MJ Rose for instance, who published her first book electronically and later sold it to Doubleday. Since then, her career as an author has taken off and she recently announced the sale of three paranormal thrillers. One of my former clients, Paul Clayton, used Booklocker to produce his war novel Carl Melcher Goes To Vietnam and it was picked up by traditional publisher, Dunne Books. Likewise, Marnia Robinson whose Peace Between the Sheets, was also purchased by a traditional publisher after its release through Booklocker. I had another client, also published through Booklocker, interviewed on both 48 Hours and Good Morning America. Yet another sold almost 1000 books in two days, although he did not use any self-publishing company and managed the project independently. According to industry experts (read: those who stand to make gobs of money if you self-publish) there's little chance that a new author will be able to sell a book to a traditional publisher in today's market. At least one company owner will quickly assure you that even if you do manage to sell your book, you won't get a large advance, if you get one at all. Perhaps. Whether it's true or not, this certainly wasn't the case for 27-year-old Marisha Pessl whose first novel recently sold at auction for hundreds of thousands of dollars. The fact is that if you have a good book and there's a market for it, there's no need to let others dissuade you from trying to find an agent or traditional publisher, if that's the way you want to go. There are also many reasons to self-publish (particularly if you have a niche market). Just make sure the advice you're receiving is unbiased. Cathi Stevenson is a former newspaper writer and editor who has more than 2,000 published articles to her credit. In publishing since 1981, she opened her own book cover design company in 2000 and since then BookCoverExpress.com has created more than 650 book covers for independent publishers and presses of all sizes. Read more of Cathi's articles about publishing at: http://www.thoughtblog.net
MORE RESOURCES: table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/0-0fd=Rurl=http://www.prnewswire.com/cgi-bin/stories.pl%3FACCT%3D104%26STORY%3D/www/story/01-08-2009/0004951064%26EDATE%3Dcid=1287870786ei=0eBlSfu-L4LFmQe7nOHHBAusg=AFQjCNHswKeWBuUldXcOru6Jg6EsJ6zwmgNearly Three-Quarters of New Car Shoppers Prefer to Buy American b.../b/abrfont size=-1font color=#6f6f6fPR Newswire (press release),nbsp;NYnbsp;-/font nobr1 hour ago/nobr/fontbrfont size=-1The latest Kelley Blue bBook Marketing/b Research survey was conducted on Kelley Blue Book#39;s kbb.com among 537 qualified respondents from December 8-14, 2008 ./font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/1-0fd=Rurl=http://www.meadowfreepress.com/ebooks/0,1873,384643,00.htmlcid=0ei=0eBlSfu-L4LFmQe7nOHHBAusg=AFQjCNHc5aLCf4lLKnqp3fqtsjROA1LxQwbBook Marketing/b – 4 Ways to Make Your Books More Profitable/abrfont size=-1font color=#6f6f6fMeadow Free Press,nbsp;IDnbsp;-/font nobrDec 22, 2008/nobr/fontbrfont size=-1It’s so much easier to find a new market than it is to find or write a new book. Repurposing material is an ingenious way to make money from a book. b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/2-0fd=Rurl=http://www.prweb.com/releases/iUniverse/BookstorePremierPro/prweb1832674.htmcid=1287672714ei=0eBlSfu-L4LFmQe7nOHHBAusg=AFQjCNExmRnf0G53HqVxSgO5_B_WMGnknQiUniverse Launches Bookstore Premier Pro publishing package/abrfont size=-1font color=#6f6f6fPR Web (press release),nbsp;WAnbsp;-/font nobrJan 7, 2009/nobr/fontbrfont size=-1iUniverse, an Author Services brand of Author Solutions, Inc. is the leading bbook marketing/b, editorial services, and supported self-publishing company. b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/3-0fd=Rurl=http://www.newdesignworld.com/press/story/6377cid=0ei=0eBlSfu-L4LFmQe7nOHHBAusg=AFQjCNHSm2BwQSP4IEHVxOFmmwa9fzjUNgTop Ten Secret of E-bbook Marketing/b/abrfont size=-1font color=#6f6f6fNewDesignWorld (press release),nbsp;UKnbsp;-/font nobrDec 15, 2008/nobr/fontbrfont size=-1b.../b your expertise and create another source of income for your business. Follow this simple e-bbook marketing/b plan and begin selling your information today!/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/4-0fd=Rurl=http://newsblaze.com/story/20090106153411zzzz.nb/topstory.htmlcid=0ei=0eBlSfu-L4LFmQe7nOHHBAusg=AFQjCNHhmwX17mhXVuzffN4O4s3ON2DZiAWhy Now is the Worst Time to Cut Your Marketing Budget!/abrfont size=-1font color=#6f6f6fNewsBlaze,nbsp;CAnbsp;-/font nobrJan 6, 2009/nobr/fontbrfont size=-1His first bbook, Marketing/b Strategy and Uncertainty (Oxford University Press), laid the foundation for the fusion of marketing and finance--an area he has b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/5-0fd=Rurl=http://www.mediasyndicate.com/index.php%3Fname%3DNews%26file%3Darticle%26sid%3D11873cid=0ei=0eBlSfu-L4LFmQe7nOHHBAusg=AFQjCNHtoMRMtYLaIztLvW2KX8tBrwRFfgNew Self-Publishing Book Selected as 2009 Member Benefit by b.../b/abrfont size=-1font color=#6f6f6fMediaSyndicate (press release)nbsp;-/font nobrDec 31, 2008/nobr/fontbrfont size=-1In quot;Publishize,quot; Daffron suggests that self-publishers quot;forget about bookstoresquot; and take advantage of cost-effective online approaches to bbook marketing/b. b.../b/font/div/font/td/tr/table IndiaBook Indian SEO Company launches Search Marketing Outsourcing ... - BigNews.biz (press release) table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/6-0fd=Rurl=http://www.bignews.biz/%3Fid%3D791388%26keys%3DSEO-SEOServices-LinkBuilding-SEOIndiacid=1281790973ei=0eBlSfu-L4LFmQe7nOHHBAusg=AFQjCNGp2Qb6t9YDGkoYlIA_zQpg-8LcigIndiaBook Indian SEO Company launches Search Marketing Outsourcing b.../b/abrfont size=-1font color=#6f6f6fBigNews.biz (press release),nbsp;MAnbsp;-/font nobrDec 20, 2008/nobr/fontbrfont size=-1outsourcing of organic search marketing services at economical rates to its strategic SEO partners and customers in UK, US, Canada,Australia, b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=Tct=us/7i-0fd=Rurl=http://www.expertclick.com/NewsReleaseWire/default.cfm%3FAction%3DReleaseDetail%26ID%3D24453cid=0ei=0eBlSfu-L4LFmQe7nOHHBAusg=AFQjCNGEdhuHsRQZJtg0iCPmx2xIXgXoagimg src=http://nt0.ggpht.com/news?imgefp=lIJeg7kxfd4Jimgurl=www.expertclick.com/images/NRWUpload/Scott%2520Lorenz%2520President%2520Westwind%2520Communications_180w_255H_19k5.jpg width=56 height=80 alt= border=1brfont size=-2NewsReleaseWire.com (press release)/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/7-0fd=Rurl=http://www.expertclick.com/NewsReleaseWire/default.cfm%3FAction%3DReleaseDetail%26ID%3D24453cid=0ei=0eBlSfu-L4LFmQe7nOHHBAusg=AFQjCNGEdhuHsRQZJtg0iCPmx2xIXgXoag: 22 Tips on What to Wear For a TV Interview From Publicist Scott b.../b/abrfont size=-1font color=#6f6f6fNewsReleaseWire.com (press release)nbsp;-/font nobrDec 17, 2008/nobr/fontbrfont size=-1As a bbook marketing/b expert Lorenz is called upon by top execs and bestselling authors to promote their books. Learn more about Westwind Communications’ bbook/b b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/8-0fd=Rurl=http://www.prlog.org/10160832-victorious-magazine-hires-dana-pittman-of-nia-promotions-to-oversee-marketing-public-relations.htmlcid=0ei=0eBlSfu-L4LFmQe7nOHHBAusg=AFQjCNHHLyScjnQJ9mlwou1s9y2kP3oucwVictorious Magazine Hires Dana Pittman of Nia Promotions to b.../b/abrfont size=-1font color=#6f6f6fPRLog.Org (press release),nbsp;Romanianbsp;-/font nobrDec 30, 2008/nobr/fontbrfont size=-1We assist authors and publishers with internet bbook marketing/b using strategy, branding, and education. We connect with our readers through Nia Virtual Book b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/9-0fd=Rurl=http://www.thestar.com/News/article/558725cid=0ei=0eBlSfu-L4LFmQe7nOHHBAusg=AFQjCNEle-rqs7K_4S9qL0CyOOReWfdm3wOn second thought: Why being wrong can be a good thing/abrfont size=-1font color=#6f6f6fToronto Star,nbsp; Canadanbsp;-/font nobrDec 28, 2008/nobr/fontbrfont size=-1bBook marketing/b seems to demand sensational subtitles, but Today#39;s Leading Minds Rethink Everything turns out to be an accurate guide to the content. b.../b/font/div/font/td/tr/table Book-Marketing - Google News |
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