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KenjWagner.com - Article Writing |
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Vital information and articles related to article writing.Why You Need an Article-Marketing Strategy before Posting a Single Article Online II
This is Part 2 of a 2 part article - Read Part 1 athttp://www.promotewitharticles.com/strategy100.html Write for the Non-Human Reader Articles should be written to cater to two dissimilar typesof readers - humans and search engine spiders. Each respondsto information in their own ways. How one attains the bestof both goes to the heart of your article strategy. People want articles they read to be useful, timely, andrelevant. Writing quality (with wit, persuasion, emotionalimages, etc.) matters to them. But that's of no concern tothe spiders. Readers who like what you've written are likelyto come to your website - maybe even buy something. Yet, thebenefits received from search engines are just as important. Search spiders are attuned to links, keywords, and Page Rank(the popularity of sites that link to yours). Decide whichkeywords or recurring theme to build every article aroundbefore starting to write. That amplifies your search engineoptimization (SEO) and pay-per-click (PPC) efforts. Multiplearticles can draw attention to a wide array of pertinentterms. What Search Engines Do for Your Articles - Track your keywords as they appear in posted articles - Deliver links to you in response to relevant queries, thereby sending targeted traffic to the site - Find your site through links from posting sites - particularly important for a new or low-traffic website - Show the places that publish your articles - Increase your Page Rank as high-quality links are established - Raise your site in the rankings as more and more articles appear Decide Where to Submit your Articles Who (human) are you writing for? Narrowly definingappropriate interest groups will dictate what spin to use.Unless that's clear, blasting out articles is too hit ormiss. For example, if writing about electronic games forchildren, your emphasis will be very different if writtenfor parents, schools and institutions, or the kidsthemselves. Clarity about your audience determines where to send yourcreative output. Article Marketing Academyhttp://www.promotewitharticles.com/howto.html offersextensive lists of where and how to post your articles. You'll soon learn which sites actually publish yourcontributions, and which drive traffic to your site. Yoursubmission list keeps growing with every completed article(becoming more valuable to you all the time). At some point,your name-recognition and expert status kick in. Watch Out for Contradictory Messages Maintain a consistency of message from one articles to thenext, that is also in synch with your website personality.If your article promises a mother lode of answers, makecertain they can be easily found, once a reader visits yourwebsite. Confusing navigation or a sour note can quicklyundo whatever good your article accomplished. Recycle Your Articles to Work Harder Posting your articles online is just the start. Even beforeyou've written them, plan off-line ways to recycle that sameinformation. When I write articles for clients, I encouragethem to use it in as many ways as possible. Don't neglectyour customers who aren't Internet savvy. Re-package Articles Multiple Ways - Send to local publications as press releases or PR - Submit to trade journals - Create handouts to be provided at your store or with services - Collect them into handouts or flyers to sell or give away - Reformat them as hints, booklets, tutorials - Incorporate them into speeches or classes Monitor the Results A strategy only makes sense if you also keep track of what'sworking. How many websites actually publish your article andlink back to yours? (That's easy to determine. Conduct aGoogle or Yahoo query with your article title in quotes.Continue to log where it appears for several months afterposting.) Spelling out an article promotion strategy makes yourInternet and traditional promotions work smoothly together.And it assures that the needs of both search spiders andreaders will be satisfied. The right time for planning isbefore starting to write any articles. I can help you withthat. http://www.promotewitharticles.com/consult.html Your carefully-crafted strategy assures that a steady flowof articles supports your multiple business goals. Best ofall, you don't have to wait long to see people and searchengines responding to what you've written. That's bound topay off, and keep paying off... (c) Lynella Grant, 2005 Part 1 includes writing multiple articles and meshing onlineand offline marketing methods. Part 1 of 2,http://www.promotewitharticles.com/strategy100.html --Dr. Lynella Grant http://www.promotewitharticles.com - Article Marketing Academy - Promote yourself, business, website, or book with articles posted online. Author, Yellow Page Smarts, http://www.yellowpagesage.com/smarts.html (719) 395-9450
MORE RESOURCES: table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/0-0fd=Rurl=http://www.meadowfreepress.com/site-promotion/0,1873,455764,00.htmlcid=0ei=VuRlSa3rEo3I9ATeseHzBAusg=AFQjCNGW5fPrF55PQgj0DWCWJkzjoNwwJQbWriting Articles/b to Help in Your Website Promotion/abrfont size=-1font color=#6f6f6fMeadow Free Press,nbsp;IDnbsp;-/font nobrJan 3, 2009/nobr/fontbrfont size=-1Tom Henricks has been creating websites for a couple of years now and has experimented with several main themes that include gardens, gardening, flowers, b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/1-0fd=Rurl=http://www.meadowfreepress.com/article-marketing/0,1873,435121,00.htmlcid=0ei=VuRlSa3rEo3I9ATeseHzBAusg=AFQjCNGcmRKSb_8D2VPusoIyybFEQXRVFA5 Time-Tested Steps to bWriting Articles/b that Get Read/abrfont size=-1font color=#6f6f6fMeadow Free Press,nbsp;IDnbsp;-/font nobrDec 19, 2008/nobr/fontbrfont size=-1Writing a great article is not the easiest thing in the world but it’s not rocket science either. Once you know the keys to writing interest generating b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/2-0fd=Rurl=http://www.meadowfreepress.com/article-writing/0,1873,379255,00.htmlcid=1280511648ei=VuRlSa3rEo3I9ATeseHzBAusg=AFQjCNEmsyQTgfGh90kUkV17QKfH0EbCIwIf You Hate bWriting Articles/b - I Have The Answer/abrfont size=-1font color=#6f6f6fMeadow Free Press,nbsp;IDnbsp;-/font nobrDec 14, 2008/nobr/fontbrfont size=-1People all around the world are searching for information about how to do things easier and better. And writing and submitting articles gives them the b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/3-0fd=Rurl=http://english.alarabonline.org/display.asp%3Ffname%3D2009%255C01%255C01-07%255Czopinionz%255C970.htm%26dismode%3Dx%26ts%3D07/01/2009%252001:43:09%2520%25C3%25A3cid=1286705204ei=VuRlSa3rEo3I9ATeseHzBAusg=AFQjCNH9PGR3jrSpMlm8l-dpTki0tpQFXQA March on Washington/abrfont size=-1font color=#6f6f6fAlarab online,nbsp;UKnbsp;-/font nobr21 hours ago/nobr/fontbrfont size=-1Meanwhile, everyone is bwriting articles/b decrying the situation, analyzing the political motives of the Israeli leaders and speculating about where all of b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/4-0fd=Rurl=http://www.sun-sentinel.com/community/news/coralsprings/sfl-flcspfteenpedro0108cspfjan08,0,6742434.storycid=0ei=VuRlSa3rEo3I9ATeseHzBAusg=AFQjCNGFsELLDA4aiAR5W54Vf6s964bu4wBeing a big brother/abrfont size=-1font color=#6f6f6fSun-Sentinel.com,nbsp;FLnbsp;-/font nobr3 hours ago/nobr/fontbrfont size=-1He enjoys playing guitar and bwriting articles/b about pop culture. Want to be a Teen Talk columnist, e-mail coralsprings@tribune.com./font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/5-0fd=Rurl=http://www.newsrecord.org/sections/entertainment/top_5_upcoming_albums_of_2009cid=0ei=VuRlSa3rEo3I9ATeseHzBAusg=AFQjCNFHaUBnEOT0r2WwwLiurtBUWpTzBgTop 5 Upcoming Albums of 2009/abrfont size=-1font color=#6f6f6fThe News Record,nbsp;OHnbsp;-/font nobr7 hours ago/nobr/fontbrfont size=-1b.../b 10 insanely chilled-out, groovy tracks that will be perfect background noise for the morning routine, sex or bwriting articles/b for the student newspaper. b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/6-0fd=Rurl=http://www.meadowfreepress.com/affiliate-programs/0,1873,437694,00.htmlcid=0ei=VuRlSa3rEo3I9ATeseHzBAusg=AFQjCNFVgmBv-Po4rPCFcRr_aOsTBSiMggInternet Marketing Articles: Selling Affiliate Products Using Articles/abrfont size=-1font color=#6f6f6fMeadow Free Press,nbsp;IDnbsp;-/font nobrJan 5, 2009/nobr/fontbrfont size=-1bWriting articles/b is not difficult and with a little effort and practice anyone can do it. Many articles are written for informational purposes only and do b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/7-0fd=Rurl=http://www.lifesitenews.com/ldn/2009/jan/09010713.htmlcid=0ei=VuRlSa3rEo3I9ATeseHzBAusg=AFQjCNFtSPfr5oQa6ZKydCulgWYSYuXIBwJacqueline Kasun, Pro-life and Anti-Population Control Activist b.../b/abrfont size=-1font color=#6f6f6fLifesite,nbsp;PAnbsp;-/font nobr12 hours ago/nobr/fontbrfont size=-1Until recently Kasun had continued her tireless work, bwriting articles/b and letters from her home and carrying out extensive correspondences with economists b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/8-0fd=Rurl=http://www.meadowfreepress.com/traffic-generation/0,1873,331038,00.htmlcid=1287648426ei=VuRlSa3rEo3I9ATeseHzBAusg=AFQjCNGx8ogTNUF5LuRqR1loN4FOMjrRCQHow To Achieve Victory From Your Article Submissions/abrfont size=-1font color=#6f6f6fMeadow Free Press,nbsp;IDnbsp;-/font nobrJan 6, 2009/nobr/fontbrfont size=-1When bwriting articles/b, use these basic tips and advice. Your articles will show up on more websites, ezines, newsletters, and article directories. b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/9-0fd=Rurl=http://www.bclocalnews.com/entertainment/37230389.htmlcid=1287787561ei=VuRlSa3rEo3I9ATeseHzBAusg=AFQjCNHnjN_xkP73ln8nULxJzDfLuEe6xgStriking a balance/abrfont size=-1font color=#6f6f6fBCLocalNews,nbsp;Canadanbsp;-/font nobr11 hours ago/nobr/fontbrfont size=-1b.../b organizing meetings, putting together art walk guides, bwriting articles/b, coordinating artists.” But she hardly had time to paint until three months ago, b.../b/font/div/font/td/tr/table Writing-Articles - Google News |
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